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A Taste Test: Generic vs. Name Brand Cheerios Preference Study

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This experiment explores the preferences between generic and name brand Cheerios among 20 participants, who are unaware of which brand they are testing. The study incorporates blinding techniques to eliminate bias, ensuring participants cannot identify the cereals. Blocking by age (children, teens, adults, elderly) allows for a nuanced analysis of preferences across demographics. The experiment will be replicated three times to verify results, aiming to reveal whether brand recognition influences taste perception and consumer choices.

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A Taste Test: Generic vs. Name Brand Cheerios Preference Study

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  1. Cheerios! Generic vs Name Brand Nathalie Schrank Anders Rykke Rebekah Waldron

  2. Topic An experiment is planned to see if people would prefer the generic brand or the name brand of Cheerios. There are 20 people in this survey. The people do not know which brand they are receiving to test.

  3. Confounding • Both the cereals look the same VS

  4. Blinding • The people not knowing if it is a name brand or the generic brand

  5. Placebo • The store brand cereal

  6. Placebo Effect • That the people would like the wrong (generic) product, but they think it is the name brand Generic cheerios YUMM!!!

  7. Blocking • Age range • Children block ages 5-12 • Teen block ages 13-21 • Adult block ages 22-44 • Elderly block ages 45+

  8. Replication • The experiment is repeated with the same age blocks three times

  9. Conclusion • With a good experiment being tested, we will hopefully be able to see if people would prefer the name brand over the generic brand and if it would really make a difference.

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