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Reporting Module for Gateway

Reporting Module for Gateway. Yvonne Yao. Recap: What is the Gateway?. Web-base e-mail system Create, schedule, send mailings Statistics collected and presented. Why a reporting module is needed?. Only a small set of recipient interaction data is collected

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Reporting Module for Gateway

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  1. Reporting Module for Gateway Yvonne Yao

  2. Recap: What is the Gateway? • Web-base e-mail system • Create, schedule, send mailings • Statistics collected and presented

  3. Why a reporting module is needed? • Only a small set of recipient interaction data is collected • Little insight into recipient reaction • Improvement: collect more data and provide more reports

  4. Extra data collected – Link Tracking • Link tracking • Scan mailing content, replace all links with unique link ID’s • Upon clicking, the action page will record the interaction performed and redirect to the original destination <a href=“/index.cfm?gpiv=1999998514.168.2&mailing_linkid=152”>Click Here</a>

  5. Extra data collected – Survey Tracking • Survey Tracking • Surveys are created with survey creation module • When survey is to be included in a mailing, special naming scheme is applied • When survey is submitted, interaction and answers to each questions are recorded

  6. Extra data collected – Survey Tracking <p class="formQuestion"> <label id="label_q6"> What colors do you like? </label> </p> <p class="formAnswer"> <input type="checkbox" name="q6" value="11" /> <label for="a11">Yellow</label> </p> <p class="formAnswer"> <input type="checkbox" name="q6" value="12" /> <label for="a12">Blue</label> </p>

  7. Extra data collected – Forward Tracking • Forward Tracking • Each mailing contains a unique recipient ID, which enables the tracking of individual interaction • Forward using the “Forward” button in e-mail program does NOT work (Why?) • Solution: A special form that asks for e-mail addresses. • By submitting this form, a new mailing is composed with a new recipient ID

  8. Reports • Nine categories of reports • Mailings • Delivery Statistics • Views • Click Throughs • Forwards • Contact Activity • Domains • Replies • Surveys

  9. Reports – Mailings • Includes all aspects of mailing performance • An overview of all other categories • Some reports are • Successful delivery by domain for all mailings • Mailings sent by month / week • Views by time of day

  10. Reports – Delivery Statistics • Measures how well the mailings have been delivered • Provides total sent, successful delivery counts and bounce (soft, hard, unknown) counts

  11. Reports – Views and Click Throughs • Each mailing may be viewed multiple times by the same recipient, and each link may be clicked multiple times • Counters are kept within each interaction record • Provides counts on total / unique views and clicks

  12. Reports - Forwards • Each forward interaction record contains the sender and the receiver’s information • Provides total number of forwards, who forwarded whom, and view rate of all forwardees

  13. Reports – Contact Activity • Within each mailing, the recipient can choose to subscribe or unsubscribe from all future mailings • Gives the total number of un/subscribers, and the cumulative number of subscribers over time

  14. Reports - Domains • Domain statistics can reveal any blockage of IP addresses • Further action may be needed to remove the block on any of IP’s • Provides mailing delivery rates by domain, subscribe rates by domain, and top failing domains

  15. Reports – Replies • Replies to any mailings are also recorded • Reply-To field of the SMTP message is encrypted with the recipient ID • Provides the total number of replies, the recipients that replied, and the reply message

  16. Reports - Surveys • Similar to existing survey reports, shows the number of responses per question, and the answers for each survey • Also shows the total number answers by zip code

  17. Demo

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