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Mr. Mudassir Sheikha, Managing Director CAREEM

Disrupting an Industry with a Mobile App. Mr. Mudassir Sheikha, Managing Director CAREEM. 13 Sep 2014. Careem is a car booking service through which people in the Middle East can order a car on the web, via our mobile apps, and by calling our hotline. Key features.

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Mr. Mudassir Sheikha, Managing Director CAREEM

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  1. Disrupting an Industry with a Mobile App Mr. Mudassir Sheikha, Managing Director CAREEM 13 Sep 2014

  2. Careem is a car booking service through which people in the Middle East can order a car on the web, via our mobile apps, and by calling our hotline Key features • Order a car NOW or pre-book for a LATER time • Instant driver matching • Track the car with real-time ETA • Very high reliability and consistent quality • Payment by credit card • Available in 9 cities

  3. You are at the right place at the right time: Mobile Internet will create the most economic value ($4-11 trillion) in the next 10 years SOURCE: McKinsey Global Institute

  4. There are four type of mobile apps at the high level; we will focus on how new eCommerce apps can disrupt industries Standalone apps Communication apps • Games • Productivity apps (e.g., calendar) • Email • Instant messaging • Social media Media consumption apps eCommerce apps • Video apps (e.g., YouTube) • Music apps (e.g., Anghami) • Newspaper and magazines • Incumbent apps (e.g., ENBD, Landmark Group) • Pure eCommerce players (e.g., Cleartrip, Careem, Foodonclick)

  5. There are five ways a new eCommerce app can disrupt industries; you typically need a few or all of these to win the race Disruptive technology • You develop a disruptive new way of assessing or ordering a product / service • Disruptive tech in itself is not sustainable • Anghami • Careem Disruptive operations • You outperform operationally such as in customer service or delivery times • More difficult to replicate, but possible w/ time • Careem • Jadopado Disruptive marketing • You market to a completely different segment or in a completely different way (e.g., digital marketing) • MarkaVIP • Careem Disruptive pricing / packaging • You come up with creative pricing and packaging for different target segments • Cobone

  6. It’s not just an app! Mudassir Sheikha mudassir@careem.com

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