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Technology Incubators at Singapore Science Park: A Strategic Marketing Approach

Learn how iAxil Pte Ltd offers full-service incubation and accelerator services for technology startups at the renowned Singapore Science Park to help them succeed and grow. Discover marketing strategies targeting potential entrepreneurs and existing startups for effective market positioning.

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Technology Incubators at Singapore Science Park: A Strategic Marketing Approach

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  1. Marketing Technologyincubators: The SingaporeScience Park ExperienceByMun Hou CHEWCEOiAxil Pte Ltd

  2. Asendas – At a Glance • Asia foremost business space solutions provider • Principal markets in Singapore, China, India & the Philippine presence in Singapore, Beijing, Shanghai, Suzhou, Shenzhen, Hong Kong, Chennat, Bangalore, Hjderabad, Manila & Yokohama • Total assets of US$ 1.2 billion • Total space of 1.2 million square meters.

  3. Successful regional projects, strong regional network & territorial in sight. Provider of world class life style environments for business. Pioneer of the technology park concept – Singapore Science park Asendas – At a Glance Business Life style High tech environment Maltitenant RBFs Ready built facilities

  4. Science Park • It Parks • High tech & industrial Parks • Ready built facilities • Built – to – suit facilities • Specialized facilities

  5. iAXil Who are We? An incubation solutions company of Asendas providing a one - stop service to Technology based Start-up companies to help them launch and grow their ventures by providing affordable Start-up facilities, business and accelerator services.

  6. iAXil Full service incubator • Started operations in 1996 • Total area - about 3000 sm. • Total of 5 quick start-up units. • Size of incubator unit – 20 to 120 sm. • Total no. of start-up admitted so far –111 • Currently 38 start-ups at iAxil

  7. iAXil Full service incubator Accelerator services: • Business & financial planning • Deal structuring • Corporate communications & PR • HR, recruitment & accounting • Market research • Access to seed and venture capital • Assistance with negotiating investment term • Legal services • It services

  8. iAXil Full service incubator Basic incubation services • Development of Business model • Mentoring & handholding • Access to seed Funding • Advice with grants & intellectual properly • Business support services

  9. Marketing objective • To promote and market the incubator as one-stop center • Providing affordable start-up space as well as accelerator and business support services to help technology based start-up companies develop and commercialize their innovations

  10. Marketing objective 2 components : • One-stop center providing affordable start-up space and services • Technology based start-ups

  11. Marketing Strategy Is formulated based on the following: • What constitutes a potential entrepreneur/Start-up company? • Where do these entrepreneurs come from? • What are their needs?

  12. Potential Entrepreneurs Who are they? • Research Scientists and Engineers (RSEs) • Technical professionals • Domain experts from various industries ( The founders are usually not technologists)

  13. Market Segments This is based on market analysis • Potential entrepreneurs who have yet to launch their ventures • Spin-offs from research and tertiary institutes • Existing start-up companies

  14. Marketing Tools (1) Potential Entrepreneurs: • “Market thru” relevant membership associations and university alumni • Use the internet • Thru elevator pitch events and investment forums • Spin-offs from tertiary institutes • Tap on linkages with tertiary institutes to recruit spin-offs

  15. Marketing Tools (2) Existing start-ups: • Market thru enterprise development centers and innovators assistance centers • Set up booths at exhibitions, technology showcases, conferences • Press campaigns

  16. Conclusion • There is no single correct way to promote and market your incubator • The marketing strategy We have presented here is based only on the followings: Who is the potential entrepreneur? Where is the entrepreneur from? What are he/her needs?

  17. For future discussion The other factors that you need to consider are: • New venture creation trends and opportunities • Business environment • The incubator industry in your country • Your incubator’s competencies

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