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7 SEO Tactics You Need to Know in 2015

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7 SEO Tactics You Need to Know in 2015

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  1. 7SEO Tactics You Need to Know in 2015

  2. 1. Creating Incredible Content That Earns Links Creating incredible content that people will want to share is still the best way to earn links. Even after all of the recent changes with the search engine algorithms, inbound SEO links are still the biggest influence for search engines.

  3. 2. Co-Citation Links Every time a search engine finds your website next to your competitors, it tells them that your company is in a related niche. To get co-citation links, do a search for "best" or "top 10" items in your niche. Example: top 10 SEO agency in NY. If you do this search and don’t find your business in the results, get in touch with the publisher and ask that your company be added to the list. Be prepared to justify why your company should be included and where appropriate, give them a summary to go along with a link.

  4. 3.Map Strategy To Audience & Competitive Insights

  5. 4. Editorial Links Editorial links will be some of the most powerful for SEO fact because they come from other publications in your niche mentioning your company. This type of links can also come from thought leadership guest posts that you write and get published on third-party sites too.

  6. 5. Link Reclamation Link reclamation can help you to get fresh links by finding broken links to your site and having the publisher fix them by yourself or publisher. Examples: Find brand mentions about your site and ask the publisher to add your website’s link. Find places where your content has been used without attribution (places where people have used your post or infographics without giving you credit) and request a link from the person for your site.

  7. 6. Link Outreach Link outreach is a bit "old school" but can still be quite powerful. If you want to do this, find a website that is relevant to your niche and get their contact information from the site. Then send them an email or call and politely ask them for a link. This works better if the site has a slightly different business than yours but may share a common audience.

  8. 7. Competitor Analysis Competitor analysis is nothing new but so important work, and companies have been researching their competitor’s links for years. However, by looking at the competitor’s backlinks and manually reviewing which links are worth having, you can then perform a link outreach and try to get a link from the same referring site for your website too.

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