Idaho Grown Food Opportunities

1. Idaho Grown Food Opportunities Dave Krick Sustainable Community Connections – Board President Bittercreek/Red Feather Restaurants October 13, 2010 Presented at the Idaho Rural Partnership

2. …Building Community Capital by empowering and connecting people to think and act local first. • Renewable Energy Local Business • Built Enviornment • Mobility • Social Equity Idaho Energy Collaborative • Arts & Culture Local Exchange Food & Farms

3. MISSION Foster and advance a regional, sustainable food system that embraces seasonality, diversity, food security, economic viability, good health and our sense of place.

4. If residents of the Black Hawk County, Iowa region (264,000 population) purchased locally grown fruits and vegetables just three months out of the year, it would translate to 475 new jobs and $6.3 million in labor income added to the local economy. Idaho could expect 2700 new jobs and $ 36 million in labor income added to the local economy.

5. If Vermont substituted local production for only ten percent of the food they import (10% of $1.808 billion = $181 million), it would result in $376 million in new economic output, including $69 million in personal earnings from 3,616 new jobs. Idaho could expect 7774 new jobs, $ 148 million in labor income, and $808 in new economic output. The Leaky Bucket: An Analysis of Vermont’s Dependence on Imports

6. Some benefits of Idaho-grown food: • Information to judge how your food is grown, processed, and distributed • The ability to exercise some level of control over the local food system • Food security • Jobs in our community • Connection with the natural world through seasonality of food • Better economic multiplier For every $1 in sales, farm products sent out of state create $1.70 of income, • $1 spent at a farmers market generates $2.80 of income

7. $600 million of farm inputs are purchased by Treasure Valley farmers each year. Most of these inputs are purchased from outside the greater Treasure Valley region. Machinery & parts Fertilizer Pesticides Fuel Seed $600 Million Feed Food and Farm Economy of Treasure Valley, June 2010, Ken Meter, Crossroads Resource Institute. Data from the 2007 Census of Agriculture

8. Nearly 85% of the valley’s agricultural income is from beef ,dairy, and feed for the cows Greater Treasure Valley Key agricultural products Food and Farm Economy of Treasure Valley, June 2010, Ken Meter, Crossroads Resource Institute. Data from the 2007 Census of Agriculture

9. The Treasure Valley is leaking money when food that could be grown here is purchased outside the region. Food and Farm Economy of Treasure Valley, June 2010, Ken Meter, Crossroads Resource Institute. Data from the 2007 Census of Agriculture

10. Opportunities for local farmers to feed the Treasure Valley Food and Farm Economy of Treasure Valley, June 2010, Ken Meter, Crossroads Resource Institute. Data from the 2007 Census of Agriculture

11. 2010 Culinary Survey Results - Top National Trends • Locally grown produce • Locally sourced meats and seafood • Sustainability • Bite-size/mini desserts • Locally-produced wine and beer • Nutritionally balanced children’s dishes • Half-portions/smaller portion for a smaller price • Farm/estate-branded ingredients • Gluten-free/food allergy conscious • Sustainable seafood • American Culinary Federation • National Restaurant Association • Chef’s Collaborative

12. Idaho House Concurrent Resolution 59 HCR 59 IDAHO GROWN FOOD PRODUCTION - Stating the findings of the Legislature encouraging healthy, Idaho grown food production, distribution and consumption in the state of Idaho; encouraging support of Idaho farming, the consumption of Idaho grown foods and the promotion of greater food self-sufficiency within the state; and further encouraging Idahoans and Idaho businesses to celebrate and get to know their growers and to purchase and consume more food produced in or near Idaho. Passed by the Idaho Legislature March 2010

13. Our Ten Year Plan to 20X20 Increasing the amount of locally grown food in the Treasure Valley to 20% by 2020 We are currently producing less than 5% of our food locally In 2006 we imported more than we exported, a long-term trend Treasure Valley Food Economy = $1.8 Billion spent on food each year If 20% of the food we eat were produced locally, it would mean $360 million of food dollars circulating in the local economy and thousands of jobs for local residents Year One - 2011 – The Year of Idaho Grown Food A statewide campaign to raise awareness of the benefits of supporting Idaho grown food. 12 months – 12 topics to discuss the broader context of food in our society Labor Day 2011 becomes the Day of Idaho Grown Food Good year to grow a garden, learn to cook, visit a farm, teach a child about food And share your stories

14. 2011: The Year of Idaho Grown Food • A year-long celebration designed to: • raise public awareness • foster a statewide, grassroots discussion of the social, economic and environmental significance of Idaho grown foods. 2011: The Year of Idaho Grown Food

15. Statewide partners: 2011: The Year of Idaho Grown Food • Press commitments: • Boise Weekly an article about an Idaho Grown food each week • Edible Idaho periodic features (monthly Idaho foods production by Guy Hand aired on Boise Public Radio)

16. The Year of Idaho Grown Food The Day of Idaho Grown Food Months of Idaho Grown Food 2011: The Year of Idaho Grown Food

17. The Day of Idaho Grown Food: • Labor Day 2011 focuses attention on every plate in Idaho having at least one food that is from Idaho. This focus will be a snapshot of Idaho’s diverse food story. • Everyone will be encouraged to: • Post photographs, videos, stories, essays about that day’s food and celebrations to the web or social media site. • Share recipes of Idaho dishes prepared that day. • Create material for a “Day in the Life” book 2011: The Year of Idaho Grown Food

18. 2011: The Year of Idaho Grown Food

19. 2011: The Year of Idaho Grown Food

20. Possibilities for organizations: 2011: The Year of Idaho Grown Food

21. Possibilities for individuals: 2011: The Year of Idaho Grown Food

22. Designed to use the power of the internet and social media to connect the people of Idaho to the food, gardens, and farms that sustain them and their communities • Audience participation! • People and organizations participate as they wish using their own internet/social media sites or that of the Year of Idaho Grown Food • No agenda • No top-down management • Only requirement is civil discourse • The Year of Idaho Grown Food will have its own social media, website, and blog to help connect and collect these elements available December 1, 2011. 2011: The Year of Idaho Grown Food

23. 2010 Culinary Survey Results - Top National Trends • Locally grown produce • Locally sourced meats and seafood • Sustainability • Bite-size/mini desserts • Locally-produced wine and beer • Nutritionally balanced children’s dishes • Half-portions/smaller portion for a smaller price • Farm/estate-branded ingredients • Gluten-free/food allergy conscious • Sustainable seafood • American Culinary Federation • National Restaurant Association • Chef’s Collaborative