Memphis Fast Forward – a comprehensive blueprint for success

1. Memphis Fast Forward –a comprehensive blueprint for success Southeast Conference American Association of Airport Executives Annual Conference April 19, 2010 Tom Schmitt, Chairman Greater Memphis Chamber

2. Memphis Fast Forward • A plan that works • MemphisED • Corroborating evidence • Gaining ground in a difficult economy • Return on investment • Five major goals • The Aerotropolis – a MemphisED initiative with a long reach

3. A comprehensive blueprint for success • Memphis Fast Forward is an aggressive plan designed to bring new businesses and jobs to Memphis and create a culture that makes the right workers want to keep Memphis as their home. • MemphisED - emphasizing innovation and entrepreneurship, and global leadership in the bioscience, logistics, tourism and music/film industries • People First - calling for education and training to help people develop to their full capacity, starting at birth and continuing throughout their careers • Operation Safe Community - providing proven crime abatement and intervention strategies through effective policing, prosecution and law enforcement/community partnerships • City and County Efficiency Plans - increasing efficiencies and better return on tax dollar investments for lean government, progressive policy and overall stability

4. Envisioning Success – Memphis in 2012 • When the Memphis Fast Forward goals have been achieved by the end of 2012, our community will: • Have 50,000 more jobs • Generate nearly $85 million more in annual tax revenues from the expanded job base • Be among the safest communities of its size in the country • See improved student outcomes at all levels • Be positioned as a major economic center of the southern United States Envisioning Success

5. Our five major goals D B C A E Developing a culture of innovation Becoming a ‘Place of Choice’ for knowledge workers Marketing Memphis and Shelby County Pursuing Key Targets Growing Existing Firms INNOVA investments provide new jobs and enable life-saving research. BioWorks Foundation Awarded $30 million in federal New Markets Tax Credits and $2.9 million from US Dept. of Labor to promote "green" jobs • Chamber helped 64 companies expand • 5,269 new jobs • $1.062 billion in new investment. • MMBC - Held 20 Matchmaker events with 90+ corporations and 550+ W/MBEs. • New contracts awarded exceed $122 million. The Chamber markets Memphis to the right audience. 1,540 new jobs and $90 million of new investment. • Shelby Farms – Woodland Discovery Playground • An innovative new play space in the heart of Shelby Farms Park • Partner project “Rebirth of an Urban Forest”Large scale privet removal and tree replanting tied to urban forest education for children

6. Measuring our progress Performance to date

7. Corroborating Evidence • Site Selection – Top Metros of 2009: • Memphis ranked 9th among metros with 1 million or more population. (No otherlarge TN metro ranked in top 10). • Moody’s Economy.com – Memphis metro “Employment Growth Rank” compared to 392 U.S. metro areas: • 2nd quartile (#128) for 2008 – 2010 • 2nd quartile (#109) for 2008 - 2013

8. Memphis Fast Forward • A plan that works • MemphisED • Corroborating evidence • Gaining ground in a difficult economy • Return on investment • Five major goals • The Aerotropolis – a MemphisED initiative with a long reach

9. Runway: • 4.4 million tons of cargo • $28 billion-plus into a five-county metro area economy • 220,154 jobs (34.4% of total area emp.) • Road: • I-40 and I-55 converge • 400 trucking companies in the area • Overnight by truck to 152 US markets • I -69 - the “NAFTA Highway” • Rail: • Norfolk Southern • Burlington Northern/Santa Fe • Union Pacific • CSX • Illinois Central/ Canadian National • River: • The 4th largest inland port in the U.S. • Second largest port on the Mississippi River • More than 19 million tons of cargo annually America’s Aerotropolis - building on our strong capabilities Building on our strong existing capabilities

10. Memphis: America’s Aerotropolis • We are seeing results in four key areas • Improving the “curb appeal” • Branding Memphis as “America’s Aerotropolis” • Upgrading/improving the Infrastructure • Getting Memphis on the global map

11. Making a better first impression for visitors • $1.6 million approved by City Council’s for Plough Boulevard beautification • 289 trees scheduled for planting in spring along Winchester Road at the airport entrance and another 900 trees slated for fall 2010. • Several “clean-up days” made a dent in litter and debris in surrounding areas • “Clean Memphis” collaboration with Memphis Airport Area Development Corporation and Airways-Lamar Business Association Curb Appeal

12. Memphis: America’s Aerotropolis • Nine “Memphis: America’s Aerotropolis” signs have been placed along roadways leading to the airport. Branding America’s Aerotropolis

13. Memphis Aerotropolis and Social Media • A Facebook fan page is increasing brand awareness. • Twitter gets regular Aerotropolis updates Branding America’s Aerotropolis

14. Improving the infrastructure • Specific strategies created for critical Aerotropolis roadway improvement • Completion of I-69 • Airways/I-240 interchange • Holmes Road/I-55 interchange • I-22/Lamar Corridor key to new BNSF rail yard • Facility includes 44,000 feet of track, 6,000 truck parking slots • Generates 500 trucks movements a day • The Commercial Appeal calls it a $200 million vote of confidence in the city's strategic importance in moving consumer goods across the nation. Infrastructure improvements

15. Improvements are not just in the corridors • The new full-service facility for ground transportation, targeted to open in spring 2012, is a key element in transforming Memphis International. Infrastructure improvements

16. A third Mississippi River bridge • Environmental Impact Study and location selection is underway for a multi-modal bridge crossing the Mississippi River • TDOT provided $500,000 in matching funds • Arkansas has committed $500,000 and Mississippi $250,000 for the study. • Interruption to the current two bridges would have an impact of $11 billion to $15 billion to the U.S. economy. Infrastructure improvements

17. Putting Memphis on the global map • The Aerotropolis team is working with FedEx to co-market its Three Hub Strategy (Memphis/ Paris/Guangzhou, China). • Officials at the 2010 Beijing Airport Cities World Conference & Exhibition will officially announce Memphis as host for the 2011 conference. The Global Map