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Small and Medium Enterprises (SME) segment in Czech Republic

Innovation for your business: O2 Po čí ta č ov é řešení Fernando Astiaso Vicepresident – Business Division Matts Johansen Marketing Director – Business and Corporate Segment Martina Lov čí kov á Sales Director – Business Segment Pra gue , September 26, 200 7.

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Small and Medium Enterprises (SME) segment in Czech Republic

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  1. Innovation for your business:O2 PočítačovéřešeníFernando AstiasoVicepresident – Business DivisionMatts JohansenMarketing Director – Business and Corporate SegmentMartina LovčíkováSales Director – Business SegmentPrague, September 26, 2007

  2. Small and Medium Enterprises (SME) segment in Czech Republic Share of Telefónica O2 on the SME Telco market in CR The segment • Companies with a higher spend 4 000 and less than 100 000 CZK/month in Telco • More than 150 000 companies in the segment Companies not using any O2 service Position of Telefonica O2 • Number 1 operator in Fixed and Mobile • Stable and strong relation with our customers • SME is an strategic segment in Telefonica O2: stable and solid growth Companies using at least one O2 service Source: AISA, Telefónica O2 Challenges for the next years • Stable relationship with • the majority of the SME market • Growing competitive pressure in the traditional telco business • Customers require one-stop shop solution in Telco and IT

  3. Basic infrastructure needs of SME customers Our customers need computers Telefónica O2 brings solution 3

  4. Why does Telefonica O2 enter the new business? Czech Republic - DT & NB Forecast 2007-2008 Czech computers market • Sales of computers in the CR are over 1 million/year computers in all segments • The total value of the market per year is higher that 30 billions Czech Crowns Computers in SME • Basic working tool • Total installed base higher than 500 k computers in SME • Sales per year of around 100 k computers A clear growth opportunity

  5. Convenience for customers Outsourced solution vs. hidden cost „the iceberg effect“ Traditional O2 Počítačové řešení HW equipment SW licences Guarantee Monthly fee • Purchase • Delivery • Installation • IT extra resources • Guarantee management • Reparation times • Team training • OPPORTUNITY COST: • Lack of focus in own business • Financial resources Decrease total costs With an outsourced service the hidden costs are reduced because everything will be covered by a monthly fee

  6. O2 Počítačové Řešení™ Computers are a struggle for SME What kind of computers do they need? Where to buy them? And how to pay them? And what about the basic software? And who is gonna install it? And what happens if there's a problem?

  7. Telefónica O2, Hewlett-Packard and Microsoft bring the answer for all questions: O2 Počítačovéřešení

  8. O2 Počítačové řešení

  9. A complete solution for SME needs Maintenance Computer Software • Simple and relevant offer of 5 computer configurations renewed • every two or three years • Delivery and installation included • All computers are under permanent guarantee and insured • Microsoft XP Professional • Basic software: antivirus • office pack Microsoft Works • Phone helpdesk and remote access • On site visit in next business day if needed Remotely maintained through O2 Internet ADSL And all this for a convenient monthly fee! 9

  10. Computer configurations HP dx2250 HP dc5700 585 Kč/month 825 Kč/month HP 6710s HP nc2400 HP 530 935 Kč/month 1205 Kč/month 765 Kč/month O2 Počítačové řešení includes: Operational system: Microsoft XP Professional Working tool: Microsoft Works 8.5Antivirus: O2 PC Strazce (F-Secure)Encryption: Safe IT Secure Disk (Calderon)Back: Calderon BackupE-learning: Edu Portal (O2) Prices without VAT 10

  11. Professional service maintenance The best maintenance starts by the installation of O2 Počítačové řešení done by our team of technicians 1 • Telephone support at 800 203 203available every working day from 8 to 21 2 • Remote help available every working day from 8 to21 • Commitment to solve SW problems in less than 2 hours 3 • On site visit in case of HW failurenext business day from 8 to 17 • Commitment to solve HW problems in next business day 11

  12. O2 Počítačové Řešení™ Computers are not a struggle for SME anymore O2 Počítačové Řešení™ What kind of computers do they need? Easy to chose from a list: 3 notebooks and 2 laptops Where to buy them? Contact your account manager or call 800 203 203 And how to pay them? Pay in a convenient monthly fee And what about the basic software? Don’t worry, it’s included And who is gonna install it? O2 will do it for you And what happens if there's a problem? Just call 800 203 203 and we’llsolve it for you

  13. Telefónica O2 vision

  14. Telefónica O2 is the right partner Ambito Financiero (12/04/07) ARGENTINA Know-how • Computers is about technology and Telefonica O2 is a company with the cutting edge technology infrastructure: we manage remotely more than 21,000 routers • Telefonica O2 CR has developed this proposition based on experience in other companies of Telefonica Group (Spain, Brazil and Argentina) – more than 100 k computers already installed and maintained Cruzeiro do Sul (04/04/07) -BRAZIL Relationships and partnerships • We have long term relation with customers and deep knowledge of their needs • We joined with the best partners La Razon (18/11/06), El Pais (29/06/06) and La Razon (21/10/06) -SPAIN

  15. The targets • Provide complete portfolio for basic infrastructure needs of companies:voice>internet>e-mail >computers 1 • Facilitate life to customers in terms of operations: eg. maintenance, finance 2 • Become the preferred provider for SME´s in CR 3

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