1 / 13

e-Business for Small and Medium Enterprises

e-Business for Small and Medium Enterprises. The Short History of the Internet. 1969 Start ARPANET (Advanced Research Project Agency) 1975 TCP (Transport Control Protocol) MILNET 1983 ARPANET Commercial ARPANET

tyrone-mooney
Télécharger la présentation

e-Business for Small and Medium Enterprises

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. e-Business for Small and Medium Enterprises

  2. The Short History of the Internet • 1969 Start ARPANET (Advanced Research Project Agency) • 1975 TCP (Transport Control Protocol) MILNET • 1983 ARPANET Commercial ARPANET • 1990 Migration ARPANET Internet, Start ISP

  3. Internet - Change of Paradigm • Internet-Technology drives Business Models • Internet-Based Business Processes change borders • New freedoms • Internet as strategic factor Customer Relationship Management BusinessStrategy Supply Chain Integration Internet Knowledge Management

  4. Internet as a Communications Platform • Internet is a new universal medium (Voice, Picture, Video) • Application to 3 sectors • e-Business • Internet-Telephony • Merge of TV, Telecom and Radio

  5. E-Business • 1980 Start (internal transactions)EDI (Electronic Document Exchange) • 2000 Volume 110 Bil $B2C 20%B2B 80% • B2C - Scandinavian Countries • B2B UK, Germany Banks Insurances Media Retail Telecom Transport Suppliers

  6. B2B Is B2B important? All business procedures integrated in one platform • Data Production • Consulting/Support • Customisation • Sales • Payment • Service

  7. e-Business / B2B-Architecture Electronic Publishing e-Application Data Warehouse System Integration Tracking System Marketing e-Processes Support Ordering Billing Intranet WWW e-Tools Extranet e-Mail Internet / Telecom Network Web Hosting Provider ISP

  8. B2B Problems • Easy to find customer -difficult to keep (in 6 week 60% migration) • Heavily Software-Based (it is an IT-Business) • Need for PC / WAP • Cost of Consulting / Support Total Turnover in US (Bil US$) 1999 • Online Content 2,1 • ISP / ASP 2,2 • B2C 7,5 • B2B 10,7

  9. Critical Factors for your Success • Keep the Customer (www.yahoo.com) • Content (www.evita.com) • Relationship Management (www.cadis.com) • Create Community (www.cabana.com) • Customisation (www.dell.com)

  10. B2B support in different business phases ComunicationPhases Market Research To find aPartner Partner InformationResearch Contract Negotiation Transactions TransactionPhases Information Phase Implementation Negotiation Phase Functions Data Provisioning E-Cooperation Supply Specific Data Contracting Support Coordination of Activities Need for Informations Product Detailed Data References Detailed Information Background Information Important e-Applications E-Market E-Offering Data Warehouse Online Ordering E-Support Systems

  11. Russian Internet • Internet Penetration • 1999 1,2 % • 2004 10,1% • max. medium term 20,0% • Total Internet revenues 2004 $1 Bil • m-Commerce (medium term) - little growth • e -Commerce with good logistics + customer bases, value-added services - most promissing • e -Commerce largest share in Internet revenues by 2003

  12. Strategy for your business To formulate Business Strategy MultimediaInternetStrategy Infrastucture/Technology CriticalSuccessFactors Web-siteCD-ROM Online Shop • Purpose • Competence • Potential • Strategy • Processes • Finances • Public Relations • Training • Procurement • Sales • Standards • Software • Provider • Intranet • Business Processes Online • Content • Screen Design • Navigation • Market issues • Content • Payment

  13. You are already not the first ones -You can not afford to to be the last ones !

More Related