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Maximizing Web Analytics for Public Health England

Learn how to make the most of web analytics with Public Health England. Discover how to use Google Analytics, obtain valuable insights from raw data, and explore partner profiles and activities.

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Maximizing Web Analytics for Public Health England

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Presentation Transcript

  1. Operated by Public Health England Making the most of Weblogs • Web analytics in brief • How to use ‘Google Analytics’ • What can we obtain from raw data

  2. Partner Profile Pages Operated by Public Health England • Partner pages include: • Profiles • Web analytics • Activities in England • Stakeholders • Publications

  3. Web analytics section in Partner Profile pages Operated by Public Health England Line chart - Visits and Pageviews to each country website. Pie chart - Total visits from each country. Total visitors to www.e-Bug .eu Total visitors to specific to each language website.

  4. Web analytics section in Partner Profile pages Operated by Public Health England Top 5 visited pages specific to each language pages. (mostlyteacher’s website) Top 5 Games played in each language. (flash website) Total 5 Downloaded files from e-bug teacher’s website. (first file from first section)

  5. Google Analytics Operated by Public Health England Links to Google Analytics. OR URL: www.google.com/analytics

  6. Google Analytics URL: www.google.com/analytics Operated by Public Health England Username: ebugsite Password: Ebugsite2

  7. Google Analytics URL: www.google.com/analytics Operated by Public Health England • Account name • Country name is the Account name • Default account is www.e-bug.eu • Locked countries account name will have XX_ as prefix for eg, XX_Austria

  8. Google Analytics URL: www.google.com/analytics Operated by Public Health England

  9. Google Analytics URL: www.google.com/analytics Operated by Public Health England Useful sections - Audience • Audience • Visits • Visitors • New and returning • Pageviews • Visit duration • Bounce rate • Time of Day • Geo • Country • City • Language

  10. Google Analytics URL: www.google.com/analytics Operated by Public Health England Useful sections - Acquisition • Acquisition • Direct access • Search engine • Referral websites • Social • Social network referrals • Search Engine Optimization • Queries

  11. Google Analytics URL: www.google.com/analytics Operated by Public Health England Useful sections - Behaviour • Behaviour • Site content • All pages • Content drill down • Landing page • Exit page

  12. Google Analytics URL: www.google.com/analytics Operated by Public Health England Other interesting sections • Real-Time • Audience • Visitors flow • Behaviour • Behaviour flow • Intelligence Event • Dashboards • Country_name Dashboard

  13. Operated by Public Health England Any questions??

  14. Google Analytics URL: www.google.com/analytics Operated by Public Health England Calculate time of visit • Go to Audience -> Overview • Select required dates • Select ‘Hourly’ instead of ‘Day’ for graph

  15. Google Analytics URL: www.google.com/analytics Operated by Public Health England Calculate time of visit • Click Export -> Excel • Save the Excel sheet • Open tab named ‘Dataset1’ • Split data for hour index from 0 to 23 hours • Assign Day count for each 24 hours • Take average of visits count for every 3 hours in a new row • Insert Column chart from the table

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