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241MC News as a Communication Practice John Keenan john.keenan@coventry.ac.uk

241MC News as a Communication Practice John Keenan john.keenan@coventry.ac.uk. News Trends. Give me back the Berlin wall Give me Stalin and St Paul I ’ ve seen the future. It is murder... Things are going to slide, slide in all directions Won ’ t be nothing you can measure anymore.

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241MC News as a Communication Practice John Keenan john.keenan@coventry.ac.uk

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  1. 241MC News as a Communication Practice John Keenan john.keenan@coventry.ac.uk

  2. News Trends Give me back the Berlin wall Give me Stalin and St Paul I’ve seen the future. It is murder... Things are going to slide, slide in all directions Won’t be nothing you can measure anymore

  3. How will you get into the news? • How will you control the news?

  4. News Trends ation Conglomer Americanis Dumbing downis Economis Commercialis Celebrific

  5. News Trends cheaper Less equipment Smaller buildings Fewer staff Centralised printing

  6. News Trends W I D E R global news- a global village news audience widening

  7. News Trends FASTER everyone linked straight into media more information more frequently in less time ‘technology allows us to package, graphicise and meld five minutes of old TV information into 60 seconds of new TV time’ Jon Snow Newszak

  8. News Trends MORE ‘Information blizzard’ Baudrillard ‘message gluttony’ Lyotard

  9. News Trends CONVERGED digitalisation binary language 1000100100 11001110001 10100100100 1111000011 10000010010 00010111011 0001111100 10011001001 11101111110 0111011111 00000010101 00011101010

  10. News Trends Neophiliac information highway Bill Gates utopian vision Public Sphere - Jurgen Habermas Cultural pessimist divided increasingly unequal world Control by big business

  11. Dumbing down-isation We’re going down, down, down cos that’s the only way to make this cruel cruel world hear what we’ve got to say

  12. Dumbing down-isation Public Communication How will you get into the media? How can you control the message?

  13. Dumbing down-isation SMALL EARTHQUAKE IN CHILE, NOT MANY DEAD

  14. Dumbing down-isation Golding and Elliot from Making the News (1979) Studied TV news in Nigeria, Ireland and Sweden finding the same news values Drama - news stories ‘are stories as well as news’ p.115 Visual Attractiveness - visually arresting Entertainment - humorous, amusing, diverting Importance - significant to a large number of people Size - number of people, scale of event Proximity - cultural and geographical Brevity - happens quickly Negativity - ‘Bad news is good news’ p.120 Recency - up-to-date Elites - includes famous people Personalities - ‘make stories comprehensible by reducing complex processes and institutions to the actions of individuals’122 Accessibility- is it accessible to the media for pictures and quotes?

  15. Dumbing down-isation The Fourth Estate FIRST Church SECOND Lords (Law) THIRD Commons (Government) FOURTH Media

  16. Dumbing down-isation Fourth estate

  17. How many volcanoes erupt every year? Known - 720 How many children die from starvation every day? 40,000 Number of people killed or seriously injured on the roads in 2011 37,214

  18. 2.5 million children died from starvation in Africa in 2012 In 2012 2.5 million people got AIDS mainly in India and Africa and 1.7 million died from the disease Every minute, 20 football pitches of rainforest are cut down Prince Harry was photographed naked in Las Vegas

  19. Dumbing down-isation 2.5 MILLION DIE OF STARVATION IN AFRICA Drama - X NOT A STORY Visual Attractiveness - X Entertainment - X Importance - TO UK X Size - Y Proximity - TO UK X Brevity - X Negativity - Y Recency - Y Elites - X Personalities - Y Accessible - N RESULT - 4/12

  20. Dumbing down-isation 1.7 MILLION PEOPLE DIED FROM AIDS LAST YEAR IN INDIA AND AFRICA Drama - X Visual Attractiveness - X Entertainment - X Importance - TO UK X Size - Y Proximity - TO UK X Brevity - X Negativity - Y Recency - N Elites - N Personalities - Y Accessible - N RESULT - 3/12

  21. Dumbing down-isation EVERY MINUTE 20 FOOTBALL PITCHES OF FOREST ARE CUT DOWN IN BRAZIL Drama - X Visual Attractiveness - X Entertainment - X Importance - TO UK ? Size - X Proximity - X Brevity - X Negativity - Y Recency - Y Elites - X Personalities - X Accessible - N RESULT - 2/12

  22. Drama – Y Visual Attractiveness – Y Entertainment - Y Importance – X Size – X Proximity – Y Brevity – Y Negativity – X Recency – Y Elites – Y Personalities – Y Accessible - Y RESULT - 9/12 Dumbing down-isation PRINCE HARRY WAS NAKED

  23. Using news values, how will you get into the news?

  24. News is a ‘limited exercise of choice’ p.96 based on 3 criteria: ‘First convenience, in the shape of availability of someone to do the job..Second its intrinsic news value, and third, external encouragement, that is, pressure from news sources, the government or the corporation to cover it’ p.96

  25. Dumbing down-isation We are amusing ourselves to death Neil Postman

  26. Economisation I want money, that’s what I want

  27. Economisation News Sources i. Primary court, emergency services, politics ii. Secondary: education, pressure groups iii. Public Relations iv. News Agencies v. Freelancers

  28. Economisation ‘They (journalists) know less, cost less and are approached by ever more publicists, lobbyists and spin doctors but they produce material that is disseminated more powerfully to more places’ Curran and Seaton Power Without Responsibility

  29. Economisation Hot-seating

  30. http://www.72point.com

  31. Celebrification It ain’t what you say, it’s the way that you say it and that’s what gets results

  32. Celebrification

  33. Celebrification Dead-batted questions she did not want Revealed through her terms Body Language - puppy-look Dress – black Order of questions – depression, enemies, Camilla, adultery 37mins Were you unfaithful? Yes, I adored him; yes I was in love with him

  34. Conglomeration I got the power

  35. Conglomeration

  36. Conglomeration Silvio Berlusconi

  37. Conglomeration ‘the newspaper staff has been left to get on with the job’ because proprietors, ‘have global problems of trade and investment to occupy their minds’ John Whale in Power Without Responsibility Murdoch gave The Times to right-wing Andrew Neil if you wrote a story against his views, ‘what would happen is you would write a story and it would disappear’ PWR Wider reading The Good, the Bad and the Unacceptable by Raymond Snoddy

  38. Conglomeration The agencies are agenda-setters ..for they make the first decision on how and if international stories..will be covered for television Paterson

  39. Conglomeration As we are technically capable of becoming more and more informed and better and better informed, we’re at risk of becoming less and less informed by fewer and fewer people Dimbleby in Paterson

  40. Conglomeration • News Agencies • Reuters • Agence France Presse • Associated Press • World Television News

  41. Conglomeration Reuters: In 91 countries - 192 countries 196 bureaux - 22 in the US

  42. Conglomeration ‘The agencies are agenda-setters ..for they make the first decision on how and if international stories..will be covered for television’ Paterson

  43. globalisation instrumental

  44. globalisation Marshall McLuhan A global village Space-time collapse

  45. Americanisation All my life, watching America

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