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TV News as a Profit Center

TV News as a Profit Center. Function of news in society. To provide citizens with the information they need to make informed decisions about their lives. Loss leader Historical model of TV news Break even, but gain in other areas Profit center

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TV News as a Profit Center

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Presentation Transcript

  1. TV News as a Profit Center

  2. Function of news in society To provide citizens with the information they need to make informed decisions about their lives

  3. Loss leader • Historical model of TV news • Break even, but gain in other areas • Profit center • News programming should be as profitable as entertainment programming

  4. Old School News Anchors

  5. Vixen News Anchors

  6. Serving the public trust?

  7. Marta Waller “Do you really care about a train derailment in Kentucky?”

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