01 • Grab a pen or pencil and sketch out some ideas and concepts that you want from your brochure.
02 • You need to think about creating a brochure that your target audience will want to read.
03 • Remember your brand colours and fonts and how these are to be used.
04 • It can sometimes be easy to try and use different styles and sizes of fonts to help different areas of your brochure page to stand out.
05 • When it comes to creating brochures – keep it clear and simple.
06 • Give the message visible on your cover page and use an image or headline, act as a hook to make them flick through your brochure.
07 • If you want the reader to take further action, then provide them with the necessary details to find out more i.e. email address, website, phone number or your location.
08 • Try to use unique images where possible ensuring that quality doesn’t suffer.
09 • Paper comes in all sizes, colors, quality and textures. Ask about paper options.
10 • If you want people to keep your brochure instead of tossing it, give them a reason.
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