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Ivan Chermayeff

Ivan Chermayeff. 1932 – present London – United States Harvard – Institute of Design in Chicago – Yale . Apprenticeship with Alvin Lustig in NYC Partnership with Tom Geismar in 1957 “ While the world has changed, our basic approach to trademark design has not. ”

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Ivan Chermayeff

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  1. Ivan Chermayeff 1932 – present London – United States Harvard – Institute of Design in Chicago – Yale

  2. Apprenticeship with Alvin Lustigin NYC • Partnership with Tom Geismar in 1957 • “While the world has changed, our basic approach to trademark design has not.” • http://www.cgstudionyc.com/Timeline Chermayeff & Geismar

  3. Identify: Appropriate, simple, and memorable • “We try not to have style…what we have is a constant thread of trying to boil things down to be strong and very simple and looking as though they happened very fast which they may not have.” Chermayeff & Geismar

  4. Mobil Sculpture located in Vancouver

  5. The “Red 9” Located at the Solow Building in West 57th Street, NYC

  6. “I think drawing is the very essence of creating good work…it’s a way of translating from mind to hand to paper. Now I’m not terribly good at drawing, but it becomes very handy. I draw with scissors often, cutting out paper. I like the directness.” -Ivan Chermayeff

  7. Gold medals from the American Institute of Graphic Arts and the Society of Illustrators • Received the Yale Arts Medal, the President's Fellow Award from the Rhode Island School of Design, and the Industrial Art Medal from the American Institute of Architects. • He is a past president of the AIGA and was elected to the Art Directors Club Hall of Fame • Served two decades as a trustee of the Museum of Modern Art Chermayeff’s Awards

  8. SagiHaviv became third partner in 2007. • “Their collective influence on America’s graphic design language cannot be overstated.” - Steven Huller, Design Columnist for The New York Times Chermayeff & Geismar & Haviv

  9. "Chermayeff & Geismar & Haviv." Chermayeff & Geismar & Haviv. N.p., n.d. Web. 20 Feb. 2014. • Chermayeff, Ivan, Thomas H. Geismar, and Aaron Kenedi. Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar. New York, NY: Print, 2011. Print. • "Ivan Chermayeff." Graphic Design Archive Online. RIT Libraries, n.d. Web. 20 Feb. 2014. • Meggs, Philip B. 6 Chapters in Design: Saul Bass, Ivan Chermayeff, Milton Glaser, Paul Rand, Ikko Tanaka, HenrykTomaszewski. San Francisco: Chronicle, 1997. Print. •  Smith, C. Ray. "Ivan Chermayeff and Thomas Geismar." AIGA. N.p., n.d. Web. 20 Feb. 2014. Works Cited

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