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Early learners

Early Learners provides language classes for kids at an early age to help them succeed in the future. The business offers services for young children and aims to expand in Hartford County, Connecticut. The founders are fluent in Spanish and English, and target new parents with an annual income of $60,000 and above. The business invests in community support and plans to donate a portion of profits to charity. Marketing strategies include word-of-mouth, business cards, flyers, and special promotions. Join us in promoting early learning for a brighter future!

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Early learners

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  1. Early learners Karla Garcia & Edgar Ferrer 11th grade Ages 16 & 17

  2. Mission Statement • Mission Statement • To create a business that provides language classes for children at an early age • Opportunity • Our business is a service that offers language classes for kids at an early age • Kids get the benefit of learning early so they will become more successful in the future • Our business will be successful because about 60% of kids are only speaking English at home

  3. Business Profile • Type of Business • Service • Language classes for kids at early ages • Legal Structure • Partnership • We have selected this legal structure because for our business it would be better, and it would make it easier to expand our business in the future

  4. Qualifications • We’requalified to run this business because:    We are both fluent in Spanish and English We have both experienced our target market’s future experience We have complete and entrepreneurship/ marketing course

  5. Market Analysis Total Population 3,574,097 Target Market 169,696 Potential Market 200

  6. Target Market Segment • Demographics • New parents and parents of small children from ages 1-5. with an annual income of $60,000 and above • Geographics • Connecticut, Hartford county • Psychographics • Work • School • Other older children • Buying Patterns • Parents will buy what is necessary for their children to be successful.

  7. Competitive Advantage Day Care Everyday Talk at home Early Learners Factors Price 20$/week + extra fees N/A $2o.00- 45.00 Quality of Product/Service Good Varies Excellent Location Nearby /Far Your home Your own home Reputation/Brands none excellent great Unique Factors/ Knowledge They have many years of experience N/A Language class for children

  8. Marketing Mix -In the Hartford County -Word of mouth -Business cards -Flyers in schools -Parents of children 0-5 years of age with a salary of $50,000 and above -Spanish Classes for children at an early age -$200.00 per child

  9. Promotional Mix Promotional Expense Monthly Amount Advertising $1.00 Business cards Publicity $0.00 Word of mouth, websites for local schools Personal Selling $0.00 Tell our customer’s relatives Sales Promotion $2.75 An extra hour of classes for the same price for a week in the month of June ($33.00) Total Monthly Promotional Expense $3.75

  10. Cost of Materials/Labor Description of One Unit of Sale: One on one language tutoring 1 wk. (6 hrs) Language lessons

  11. Economics of One Unit Description of One Unit of Sale: 1 wk. (6 hrs) Language lessons

  12. Average Monthly Fixed Expenses

  13. Time-Management PlanSchedule for a Typical Week Total Hours in a Week = 168

  14. Monthly Sales ProjectionsFirst Year Total Units Sold 120

  15. Monthly Break-Even Units Monthly Fixed Expenses = Monthly Break-Even Units Contribution Margin per Unit $338.12 = 3 Monthly Break-Even Units $121.00 In an average month, the company will begin to make a profit after selling units. 3

  16. Projected Yearly Income StatementFirst Year

  17. Start-Up Investment Total Start-Up Investment $1,735.37

  18. ROS & ROI 8,893.26 24,000.00 X 100 =37% $0.37 8,893.26 1,735.37 X 100 = 512% $5.12

  19. Financing Strategy Total Start-Up Investment $1735.37

  20. Business Responsibility& Philanthropy • Business Responsibility • Early Learners will donate 6% of net profits to the charity Amigos de Las Américas. • Philanthropy • We will show our support of their cause by including their logo and website on our business cards

  21. Business & Personal Goals Business Personal • We plan to have a successful first year. • Graduate from SMSA and get accepted and attend the university of our choice. Short-Term • We plan to expand our business by adding languages. • K: To graduate college get accepted into medical school. • E: To graduate college and secure a career. Long-Term

  22. Early learning, Because one is not enough! Thank you for your consideration Early Learners Website under construction

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