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Manchester United

Manchester United. ”The Red Devils”. Established in 1878 14 times winners of the league The most well known soccer club in the world Successful 90’s Turnover over £130 mil Traded on stock exchange. United is not only a soccer club but also a business …. Business idea. Football-team

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Manchester United

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  1. Manchester United ”The Red Devils” • Established in 1878 • 14 times winners of the league • The most well known soccer club in the world • Successful 90’s • Turnover over £130 mil • Traded on stock exchange United is not only a soccer club but also a business…

  2. Business idea • Football-team • Cable network - MUTV • Financial/banking institution • Merchandise souvenier shops • Museum • Conference and catering • Popular free-email service It is all about the brand…

  3. Sponsorship – opportunity for partnership Large fan base Manchester Promotion together Sharing customers Marketing worldwide Well known consumer brands Partners They got the whole world in their hands…

  4. Getting Global • Outlet stores • Broadcasting • Preseason games • Internet Different markets, different strategies…

  5. Long term strategy to develop commercial activities on an international basis Opportunity to seek specialist partners in product and marketing worldwide JSV - leading sport retailer important costumer for NIKE 5 year deal 25 stores accross the country Merchandising -> Licensing Great Britain R&D Japanese market Production Marketing Sales and services However, USA is not Japan…

  6. Sharing marketing information Developing sponsorship Exchange in merchandising Developing cross promotional programmes Sharing sporting knowledge Reds pitch into US market R&D Production Marketing Sales and services Upstream Downstream Upstream Downstream R&D Production Marketing Sales and services So….

  7. Conclusions • United is not only a soccer club but also a business • It is all about the brand • Different strategies in different continents • E-business Yes or No? • Clever strategy to enter Japanese market at this time… • Big Challenge to reach the US market • Partnership with market-leading companies in different fields

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