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Forest Flakes

Forest Flakes. Jenny Khy Barbie Luangphixay. About Post. Founded in 1895 by Charles William Post History of nutritious, high-quality cereal products Included wheat, nuts, and flakes. The Concept.

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Forest Flakes

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  1. Forest Flakes Jenny Khy Barbie Luangphixay

  2. About Post • Founded in 1895 by Charles William Post • History of nutritious, high-quality cereal products • Included wheat, nuts, and flakes

  3. The Concept • Forest Flakes aims to provide a nutritious breakfast and promote creativity in children • Healthy lifestyles • Eco Friendly

  4. Target Market • Children ages 5-10, parents • Daegu, South Korea • Third largest metropolitan area

  5. Average Price: $4.50 • Forest Flakes Starting Price: $3.75

  6. Story Site • Forest Flakes portal site • Reading-based to promote healthy minds • New chapters every month with mini stories for holidays and special events

  7. Contest • Two categories: art and writing • Winners chosen by creativity, not by skill • Theme of nature must be present for art entries • Winners get their work showcased on the site, special trio plush set, and customized stationary or art sets • Entry forms available online • Printable, Can be emailed or mailed in

  8. The Promotional Plan

  9. Pre-Release: Week 1 • Day 1: Post and portal websites open with pre-launch commercial • Day 2: Pre-launch commercial starts to air on TV • Commercial will air until the end of Week 3

  10. Weeks 2 and 3 • Final preparations for both websites should be ready for launch at the beginning of Week 4 • First batch of promotional plush toys should begin and be ready by the end of Week 5

  11. Week 4 • Cereal released in stores – decal set • New chapter will be added to the portal site • Post-launch commercial airs

  12. Weeks 5 and 6 • Web advertisements will be completed and hosted on all chosen sites

  13. Weeks 7 and 8 • Processing of plush toys will begin • New chapter will be added to the portal site • Contest will be introduced

  14. Week 9 • Newspaper advertisements will be printed in all chosen newspapers • Review feedback sent in from box

  15. Week 10 • Processing of the contest entries will begin • Begin reviewing progress since launch • Make necessary adjustments for after Week 13

  16. Weeks 11 and 12 • Begin preparations for new versions of newspaper and web advertisements • New chapter will be added to the portal site

  17. Week 13 • Winner of the contest announced • Mini story will be added to portal site in relation to contest

  18. After Week 13 • Continue adding new chapters to the portal site every month • Add mini stories around holidays and other special events • New contests and events to be released based on customer feedback

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