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Forest Flakes - Nutritious Cereal for Creative Kids

Founded in 1895 by Charles William Post, Forest Flakes offers a history of nutritious cereal products, including wheat, nuts, and flakes. The concept aims to provide a nutritious breakfast, promote creativity in children, and advocate healthy lifestyles and eco-friendly practices. Targeting children aged 5-10 and parents in Daegu, South Korea, the average price is $4.50, starting at $3.75. Forest Flakes portal site offers reading-based content with new chapters and mini stories every month for holidays and special events. Contests in art and writing categories focus on creativity over skill, with winners receiving site showcases, plush sets, and customized stationery. Entry forms are available online and printable for submission. The promotional plan includes pre-release activities, website launches, plush toy releases, store debuts, commercials, web advertisements, newspaper promotions, and ongoing content updates and customer engagement post-launch. Forest Flakes strives to engage and inspire children while promoting healthy habits and imaginative learning.

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Forest Flakes - Nutritious Cereal for Creative Kids

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  1. Forest Flakes Jenny Khy Barbie Luangphixay

  2. About Post • Founded in 1895 by Charles William Post • History of nutritious, high-quality cereal products • Included wheat, nuts, and flakes

  3. The Concept • Forest Flakes aims to provide a nutritious breakfast and promote creativity in children • Healthy lifestyles • Eco Friendly

  4. Target Market • Children ages 5-10, parents • Daegu, South Korea • Third largest metropolitan area

  5. Average Price: $4.50 • Forest Flakes Starting Price: $3.75

  6. Story Site • Forest Flakes portal site • Reading-based to promote healthy minds • New chapters every month with mini stories for holidays and special events

  7. Contest • Two categories: art and writing • Winners chosen by creativity, not by skill • Theme of nature must be present for art entries • Winners get their work showcased on the site, special trio plush set, and customized stationary or art sets • Entry forms available online • Printable, Can be emailed or mailed in

  8. The Promotional Plan

  9. Pre-Release: Week 1 • Day 1: Post and portal websites open with pre-launch commercial • Day 2: Pre-launch commercial starts to air on TV • Commercial will air until the end of Week 3

  10. Weeks 2 and 3 • Final preparations for both websites should be ready for launch at the beginning of Week 4 • First batch of promotional plush toys should begin and be ready by the end of Week 5

  11. Week 4 • Cereal released in stores – decal set • New chapter will be added to the portal site • Post-launch commercial airs

  12. Weeks 5 and 6 • Web advertisements will be completed and hosted on all chosen sites

  13. Weeks 7 and 8 • Processing of plush toys will begin • New chapter will be added to the portal site • Contest will be introduced

  14. Week 9 • Newspaper advertisements will be printed in all chosen newspapers • Review feedback sent in from box

  15. Week 10 • Processing of the contest entries will begin • Begin reviewing progress since launch • Make necessary adjustments for after Week 13

  16. Weeks 11 and 12 • Begin preparations for new versions of newspaper and web advertisements • New chapter will be added to the portal site

  17. Week 13 • Winner of the contest announced • Mini story will be added to portal site in relation to contest

  18. After Week 13 • Continue adding new chapters to the portal site every month • Add mini stories around holidays and other special events • New contests and events to be released based on customer feedback

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