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Static (and maybe Moving)

Static (and maybe Moving). January 16, 2013. Part I Review & Application Part II Option 1: “Everyday” Ads Part II Option 2: Comparing static vs. moving Part III: (not an option) Going multi-modal. For Today. Read the article

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Static (and maybe Moving)

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  1. Static (and maybe Moving) January 16, 2013

  2. Part I • Review & Application Part II Option 1: • “Everyday” Ads Part II Option 2: • Comparing static vs. moving Part III: (not an option) • Going multi-modal For Today

  3. Read the article • As a group apply the “Questions for Critical Reading” on pages 92 & 93 of TAW • Also keep in mind Carroll’s Backpacks vs. Briefcases • Key term: exigence: “the circumstance or condition that invites a response” (Carroll 48). Does the article invite a response? Why or why not? Review & Application

  4. “Everyday” Ads http://smashinghub.com/36-most-popular-print-food-advertisements.htm

  5. “Everyday” Ads Cont.

  6. How do we critically read film ads? http://www.youtube.com/watch?v=EkHHHUk8RCw

  7. Your task: • Get into groups or pairs • Recreate either a film poster, ad, or a movie trailer You can draw, dance, sing, act; whatever it is that you find will be most effective. Keep in mind 1) your audience; 2) your rhetorical choices Simple as that… Getting Creative

  8. Ethical • Emotional • Logical Beware: Logical FallaciesThings You Should Avoid in Your Writing http://www.youtube.com/watch?v=fXLTQi7vVsI

  9. Which rhetorical convention did you find to be most important to your recreation? Why? • What other factors, if any, played a role in your choice of medium (singing vs. recreating a poster)? Other Questions: • What is your purpose or agenda? • How much do you know about the film? • What assumptions were made in your reproduction? • Why might someone not see the film (or purchase the product) based on your ad? From TAW (92-93) • When thinking of film advertising, what rhetorical device do you think is most important to the success of the film? (Defining success in terms of profit made rather than popularity). Closing reflection

  10. Review Peer-review Guidelines on course website. Reminders • ALL remember to bring your laptop for Friday. • Come to class with a print out of your first draft (copy must be emailed by start of class). • For free printing you can access the AML located on the first floor of the Avery Building Homework & Reminders

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