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Advancing Liquor Licensee Education History in Michigan

Michigan Licensed Beverage Association (MLBA) has 2500 members statewide, founded in the 1930s, owning various liquor businesses. The National Hospitality Institute administers educational programs focusing on alcohol management techniques, emphasizing law enforcement compliance. The Techniques of Alcohol Management (TAM) program, with trained instructors and curriculum, aims at promoting responsible alcohol service. Covering laws, ethics, clinical effects, and conflict resolution, the program equips students with knowledge to prevent underage consumption and manage intoxicated patrons efficiently.

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Advancing Liquor Licensee Education History in Michigan

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  1. TAKING AN ACTIVE ROLE TO EDUCATE LIQUOR LICENSEES

  2. HISTORY • Michigan Licensed Beverage Association® (MLBA®) has 2500 members statewide • Founded in 1930s • Members own all sizes and types of establishments in the liquor business • Three companies have evolved from the original: A for-profit mutual insurance company, the not-for-profit membership association and the non-profit National Hospitality Institute® which administers the educational programs

  3. EDUCATION

  4. NATIONAL HOSPITALITY INSTITUTE® • Expanded educational programs to cover variety of stakeholders • Hired a law enforcement officer and a retired enforcement supervisor from Michigan Liquor Control Commission as consultants • Motto: Do it right the first time

  5. TECHNIQUES OF ALCOHOL MANAGEMENT® • In 1983 the Association created the Techniques of Alcohol Management® (TAM®) program for Michigan • The program has expanded nationwide • This is a 3 hour server training program that emphasizes the goals of TAM®

  6. GOALS OF TAM® • Instill an attitude of professionalism and ethical conduct in staff who sell beverage alcohol. • Effectively identify and respond to false identification and underage purchasing and possession. • Effectively identify and respond to intoxicated customers. • Identify methods to maintain safety, control of the establishment, positive image and good customer relations while responding to incidents. • Understanding of federal, state and local laws relating to beverage alcohol sales.

  7. TAM® PHILOSOPHY • Classroom training is critical • Interaction • Interpersonal Skills • Benefit from other’s experiences • On-line and self-taught computer classes • Don’t provide skills for inexperienced servers • May be effective for renewal or refresher course

  8. TAM® INSTRUCTORS • Must have law enforcement or hospitality industry experience • All trained by a TAM® Master Trainer • Are evaluated on a regular basis • Are updated on law changes and learning techniques regularly

  9. TAM® STUDENTS • Employees and owners of liquor licensed establishments • Must take and pass a test to become certified • Certification is good for three years

  10. TAM® CURRICULUM

  11. TAM® Pre-Test • Alcohol is a depressant. True or False? • In Michigan, it is illegal to consume alcohol while working in a bar. True or False? • An average mixed drink contains nearly twice as much alcohol as a 12 oz beer. True or False?

  12. LAWS & ETHICS • All people who sell alcohol need to be aware of the laws concerning alcohol • Federal • State • Local • Server’s responsibility • Not to sell alcohol to underage or intoxicated persons (Dram Shop Liability) • Public safety

  13. CLINICAL EFFECTS OF ALCOHOL • Servers should know how & why alcohol affects people • Absorption, distribution, BAC • Recognize signs in customers • Lowered inhibitions • Take action before person is intoxicated • Better consumers • Servers know how alcohol affects to them • Can recognize the signs in themselves

  14. TAM® TECHNIQUES • Tools for the server and seller • How to recognizing signs of intoxication • Ways of refusing service • Underage purchasers • Intoxicated patrons • Keeping a daily log • Servers that are trained develop skills that are used consistently

  15. PREVENTING UNDERAGE PURCHASE & CONSUMPTION • Making a diligent inquiry • ID checking techniques • Recognizing false identification • Types of false identification • Informed servers are able to make good decisions

  16. CONFLICT RESOLUTION • Trained people can handle most situations • Risks to the customers and the business are minimized • People feel safe in an environment with no disturbances • Successful businesses make successful communities

  17. OTHER TRAINING AVAILABLE

  18. MICHIGAN LIQUOR LAW ENFORCEMENT TRAINING SEMINAR™

  19. TRAINING PROGRAM FOR POLICE OFFICERS • Developed in 2005 and MCOLES-Certified • 8-hour class designed to educate enforcement officers • Fee is $150 which is eligible for grant funds • Valuable Resources

  20. CURRICULUM • License Types and the Licensing Process • Liquor Law and Administrative Rules • Violations & Decoy Operations • Hearings, Objections to Renewal & Revocations • Working with Licensees • Working with MLCC • Using MLCC website

  21. MICHIGAN LIQUOR LICENSEE TRAINING SEMINAR™ • Developed in 1999 as the New Licensee Program to address the following: • MLCC and Health rules & regulations • Violation and hearing process • Developing internal operating procedures • Building working relationship between law enforcement and licensees • Updated in 2004-2005 with broader appeal to all licensees • It is a voluntary 8-hour program offered several times a year

  22. SUCCESSFUL BAR MANAGEMENT™ • Managing Bartenders & Wait staff • Key skills to teach bar personnel • Bartender Theft • Course describes exactly how bartenders steal • Learn what to do about it • Beverage Control • Keeping up with the inventory • Tips on how to organize inventory

  23. CONTACTS National Hospitality Institute 800-292-2896 517-374-9611 Sign up for or schedule a class Become a TAM® instructor Tracy Lee Hulin ext 3032 Ronalee Polad ext 3019

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