Touch, Tap and Swipe Your Way to Delightful iPad Apps MicroStrategy World, 2012 Miami, Florida

1. Touch, Tap and Swipe Your Way to Delightful iPad Apps MicroStrategy World, 2012 Miami, Florida Rohit Bhayana, Managing Partner InfoCepts

2. Brief Overview of InfoCepts

3. Helping Our Customers Derive Value from Their Data • High quality, low cost dual shore delivery model • 220 people devoted to delivering BI and DI Services and Solutions • 6+ years of growth driven largely by referrals and expansion of our customer’s teams • Solutions focus on emergent areas (e.g. Social Media Intelligence, Big Data Analytics, Mobile Applications) • Broad and deep set of BI/DW technologies supported

4. Some of Our Customers Across Industries

5. Our Services BI Application Development & Management Data Management BI Strategic Services • Data Governance & Stewardship • Data Quality • Data Integration • Unstructured Data Integration • Metadata Management • Master Data Management • Data Analysis • Data Design • Enterprise Information Strategy and Planning • BI Metrics Management • Business Analytics • Text Analytics • Predictive Analytics • BI Application Customization • Administration and Technology – Managed Services • Program/Project Management

6. Industries and Technologies Technologies BI: MicroStrategy, Microsoft SSRS/SSAS, Cognos, Pentaho, BO DB: Oracle, SQL Server, Teradata, MySQL, Netezza, Postgress, Greenplum Custom: Custom Web and Mobile user interfaces for BI applications ETL: Informatica, SQL Scripts, Microsoft SSIS, Talend, ODI, Composite Specialized: Clarabridge CMP, Tibco, SPSS/SAS, iMacros, QL2, WebQL Tools: Bugzilla, Load Runner, Badboy, Testlink, QTP, HP Quality Center Industries Retail, Online Media, Telecom, Pharmaceuticals, Hospitality, Healthcare, Mortgage, Insurance, Higher Education, Financial Services

7. Focus on Solutions • Highly Specific to the Technology • Best Practices, Processes & Templates • Guides and Checklists for each Phase of the Development Lifecycle • Reference Architecture • Project Management Tools • Technical Widgets • Test Cases • Reference Materials

8. Our MicroStrategy Dashboard Solution • Designed for MicroStrategy • Data Visualization Best Practices • 150 page Design Guide • Design Catalog • Re-usable Templates • Requirements questionnaire, sample project plan, test case format, design template and design checklist

9. Our MicroStrategy Credentials • Both Founders ex-MicroStrategy • Strategic MicroStrategy Partner and Reseller • 200+ MicroStrategy Projects • MicroStrategy Customizations, SDK Experts • Award-winning Dashboard Design & Development Methodology • Dedicated Data Visualization Experts • One of the First to Market with Mobile Applications • Only MicroStrategy Partner to Participate in all MicroStrategy beta releases

10. Steve Jobs Lore #1 According to his friends, what color did Steve Jobs’ skin appear to have at times and why?

11. Designing & Developing MicroStrategy iPad Apps

12. From Grids, Graphs and SQL

13. To Dashboards and Visualizations

14. To Designing Apps for the iPad – Scenes and Screens

15. The Corner of Technology Street and Liberal Arts Street • Competing against Angry Birds, Tinytower and other well designed Apps • Storyline • User input - tactile, gestures • Device specific constraints • Mobility • Security • Apple Human Interface Design and Data Visualization Principles • Executive Driven Projects

16. iPad Design Guidelines (1 of 4) • Keeping the background and frame in a graph transparent should be avoided since it appears black on iPhone due to the default black background • The following graph types are not supported in iPad – Gantt Chart, Funnel, Graph, Pareto Chart, Histogram, Hi-Lo Stock Chart • Pie Graph should be used at the place of comparisons where number of elements is less than or equal to five for more than that horizontal sorted bar graphs can be used • Grids can be used in situations where number of elements is less than 10 so that all the data can be see on the screen at a time and, for more than that, line graphs can be useful Sample From The Guide

17. iPad Design Guidelines (2 of 4) • Graph reports present data visually in a style such as a bar, line, or pie graph. • To view tooltips to explain parts of a graph - Tap and hold on the screen • To zoom in/out - Perform a pinch on the center of the screen or double-tap the center of the screen to switch between a zoomed-in view and a zoomed-out view. Sample From The Guide

18. iPad Design Guidelines (3 of 4) Sample From The Guide

19. iPad Design Guidelines (4 of 4) Sample From The Guide

20. Key Considerations when Designing iPad Apps

21. Steve Jobs Lore #2 Why didn’t Steve Jobs and his wife, Laurene have a sofa in their home after eight years of living in their home?

22. #1 - Use a Data Visualization Expert • Expert on Data Visualization Best Practices and Apple Human Interface Design Guidelines • Mobile and MicroStrategy Experience • Guide selection of appropriate controls/widgets during the design phase • Create any new images/icons needed for the App • Create the App Color Palette • Create Mobile “Refined” App Mockup which defines the final look and feel

23. Created by a Developer/BA

24. Shaded Trend Graphs instead of Horizontal Bar Reduced size of map After DV Expert Expanded KPI Grid Addl screen space – more information More appealing color palette

25. #2 – You are Gathering Requirements for an App – not just a set of Reports

26. #3 - Show Them What They’ll Get – Building a Demo

27. Building the Demo • Ingredients • Knowledge of your business and application • Some PowerPoint skills • MicroStrategy Web • Screen capture tools • Video tools like Captivate • Templates • A Sample Video

28. Steve Jobs Lore #3 What employee number was Steve Jobs at Apple?

29. #4 - Involve Your Humans Often 1 – Storyboard Review Requirements Requirements Gathering and Analysis App Storyboarding App Storyboarding 2 – UI Prototype Review Agile Build Process Initial App Mockup Color Palette & Branding Identify Datasets Refined Mockup Design All Screens Data Sets Template & Landing Page 3 – 1st Cut Dev Develop Subsequent Screens Iterative QA Test Application 4 – Selected Release Regression Test Deployment Final Application

30. App Storyboard

31. #5 - Think about Your Test Strategy Upfront • Need to address many new variables specific to Mobile Development • User interface is no longer a GUI. It is a NUI (Natural User Interface) with tactile features that need to be tested – “finger” testing • Navigation – A lot of navigation enabled on a smaller screen • Mobile Apps are prone to interruptions, such as incoming calls, or switching to other applications. All such use cases need to be thoroughly tested. • The mobile environment offers less memory and processing power • Network performance • Security

32. Our Approach for Test Cases • Usability Test Cases • iPad Gesture Testing • Interruption Handling • Network • Restore Sessions

33. Our Program

34. Key Attributes • The importance of a Data Visualization Expert • Key considerations when gathering requirements • Show your users how the app will look before doing any development – use our Guide • Involve humans often • Think about your testing strategy up front

35. Our Approach Requirements Requirements Gathering and Analysis App Storyboarding App Storyboarding Agile Build Process Initial App Mockup Color Palette & Branding Identify Datasets Refined Mockup Design All Screens Data Sets Template & Landing Page Develop Subsequent Screens Iterative QA Test Application Regression Test Deployment Final Application

36. Our Mobile (iPad) Design and Development Program • KEY ARTIFACTS • Mobile App Requirements Questionnaire • App Storyboarding Guidelines • Mobile App Design Templates • App Development Checklist • Test Case Document • Mobile Configuration and Deployment Guide • TEAM • Onsite Project Lead • Offshore DV Expert • Offshore Project Lead • Offshore Developer • Offshore Data Quality Analyst

37. THANK YOU