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Epoxy Floor Coatings Discovery Day

Epoxy Floor Coatings Discovery Day. A Review of the Business Rob Kinealy Mike Fetch. Rob Kinealy. Director of Flooring at Organizers Direct Over 11 years in the decorative concrete business Owns and operates a concrete floor coating dealership in St. Louis, MO. What is it?.

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Epoxy Floor Coatings Discovery Day

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  1. Epoxy Floor CoatingsDiscovery Day A Review of the Business Rob Kinealy Mike Fetch

  2. Rob Kinealy Director of Flooring at Organizers Direct Over 11 years in the decorative concrete business Owns and operates a concrete floor coating dealership in St. Louis, MO.

  3. What is it? Epoxy Floor System used to: Protect Beautify Enhance Comes in multitude of colors 3 Layer System

  4. 3 Layer System Substrate = Concrete Base Coat = Pigmented 2 part Epoxy Flake = Colored Polymer chips Top Coat = Polyaspartic

  5. Market Conditions • One of the fastest growing categories in the construction industry • Industry is still considered young with tremendous growth potential

  6. Market Conditions • Technological advancements in both products and installation • New Products continue to enter the market Shows Growth

  7. Other Applications Basements Restaurants Factories Warehouses Retail Spaces Car Dealerships Gyms/Locker Rooms Airplane Hangers Auto Repair Shops

  8. Installation • Requires 2 installers for average job • Typical install is 1 ½ days • Day 1 • Fill cracks and other repairs • Profile/Grind concrete (not acid wash) • Mix base coat and spread on floor with squeegee and back roll • Throw chips into wet base coat (feeding the chickens)

  9. Installation Day 2 • Scrape floor in 2 directions • Collect loose chips • Mix, apply, squeegee and back roll top coat

  10. The Numbers Costs Retails $4.50 - $6.00 ft. 2 Products $1.84 ft. 2 Labor $ .74 ft. 2 Total $ 2.58 ft.2 Margins 40-55%

  11. The Numbers Average Job Example 600 ft.2 Garage Product: $1104 Labor: $444 (24hrs. @ $18.50/hr.) Misc: $50 Total: $1598 Sell: $3000 ($5.00/ft.2) Margin: 47% Average Residential Job is between 400-800 ft. 2

  12. Potential A 2 man crew can do 3 average jobs a week $450,000/year As your flooring business grows, so will your opportunities to Commercial and Light Industrial projects On average, 40% of the revenue for garage only storage companies will be flooring

  13. Live Storage FYI: Live Storage will currently calculate the square footage and price

  14. Tools and Investment Professionally Installed floors require specialized tools Basic tools & Painting tools $1K Specialized Tools $10K-$12K Trailer $3K-$5K Total Investment of approx $12K-$15K

  15. Financing Here’s the Good News • No need to have $12K-$15K to get started • Spread your payments over 24-60 months • Use your capital for lead generation

  16. Special Tool Offer Another Great Tool Offer • Used for edge grinding (standing not bending) • Save 15% if purchased separately • No financing available • Not necessary but a great tool

  17. The Brands We Use Base and Top Coat Chips Torginal Largest Producers of polymer chips Custom Blending Multitude Colors New an Innovative Products • Sika • Big name in commercial coatings • Been around for 110 years • 1 yr. manufacturer’s warranty • Exclusive in Residential floor coating • Proven products

  18. The Brands We Use

  19. Sales & Marketing Samples 8 Colors with ¼” Chip 4 Colors with 1/8” Chip Available in 4”x4” or 12”x12” Brochure First assorted box of 4”x4” is FREE

  20. Training • 1stqtr 2013 in our new training facility in Phoenix. • 1 week long • Hands-on Installation, sales, marketing, etc.

  21. Questions Call or Email Rob for Additional Information 636-299-2766 Rob@orgdirect.com

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