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Panel 2: Challenges in the Air – Mobile Internet

Panel 2: Challenges in the Air – Mobile Internet. 26 June 2008 Steve Bratt ( steve@w3.org ), Moderator Chief Executive Officer http://www.w3.org/. http://www.w3.org/2008/Talks/0626-bratt-W3C-NGMG-intro/W3C-NGMN2008.pdf. World Wide Web Consortium Sets the Standards that Make the Web Work.

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Panel 2: Challenges in the Air – Mobile Internet

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  1. Panel 2:Challenges in the Air –Mobile Internet 26 June 2008 Steve Bratt (steve@w3.org), Moderator Chief Executive Officer http://www.w3.org/ http://www.w3.org/2008/Talks/0626-bratt-W3C-NGMG-intro/W3C-NGMN2008.pdf

  2. World Wide Web ConsortiumSets the Standards that Make the Web Work • Founded in 1994 by Tim Berners-Lee, inventor of the Web (current W3C Director) • 420+ Members (corporate, government, non-profit, academia) from 40+ countries • Liaisons with 40+ global standards organizations, e.g.UN (IGF), ISO, ITU, IETF, OGF, Unicode, OMA, 3GPP, ETSI, … • 1,500 participants in 60+ Groups • 30,000 people subscribed to mailing lists • 8,000,000 hits/day on www.w3.org

  3. W3C Vision:Leading the Web’s Expansion… • .. from a Web of linked documents (1.0), • to One Web: • of Creators and Consumers (2.0) • of Linked Data and Services (3.0) • on Everything • for Everyone

  4. One Web … … providing the same information and services to users, regardless of the operators and device they are using.

  5. Challenges for the Web on Everything, are Everywhere … but fading fast (imho) • Content that is useful • Content that is usable • … given the screen size, key pad, speed, consistency • Reasonable pricing and revenue models • Ubiquitous interoperability • Identity, privacy, trust • … on a wide variety of devices

  6. Mobile Web LandscapeWho is challenged, and who stands to gain?

  7. Mobile Web Potential = Substantial http://www.gsmworld.com/documents/universal_access_full_report.pdf (2006) Mobile haves vs. have nots Internet haves vs. have nots People on Internet

  8. Mobile Reach (Q2 2008) • “Mobile Internet Extends the Reach of Leading Internet Sites by 13%” (Neilsen) • “EU's mobile data market grew by 40 per cent last year” to 112 million users (silicon.com)

  9. Perspective from one (of many) browsers: Opera Mini May 2008: Users = 15 million / Data vol = 43 million Mbytes / Pages = 3 billion Growth = 10 – 15% per month

  10. Mobile Advertising Challenges • Space, standards Wildly-varying growth projections (AccuraCast) • Global now: • $1 to 2B ? • Global by 2112: • $1B (Forrester) vs. • $21B for Google alone (Thomson) AdMob Live Map

  11. Make Web access on all devices seamless, reliable, cost-effective • Mobile Web Best Practices 1.0 • Device Description • Ubiquitous Web Applications

  12. MWI Next Generation:New push about to start in W3C… • mobileOKand testing • Mobile Web 2.0 applications • Mobile search, social networking, ads • Location-based services (+ privacy & security) • Mobile Web in developing countries • Integration of voice and multimodality • Mobile video

  13. Starter Questions • What content will drive growth of the mobile web? • e.g, what does the user want? • How important are web standards in this growth? • How important is it to allow the customers maximum freedom vs. providing a controlled environment? • How can the operators profit? • What can we learn from history?

  14. Your Panelists … Michael Walker (Vodafone) Terry von Bibra (Yahoo!) Phil Brown (Nokia) Steve Bratt (W3C)

  15. Extra slides follow

  16. More than 1 Billion Served In 1995, there were ~16,000,000 Internet users, or 0.4% of global population Source: http://www.internetworldstats.com/stats.htm

  17. Internet Growth Driven by Open Web Number of Web Sites (domain names and content) Internet Users in early 2007 ~ 1+ billion Users:Servers ratio=> 1996 ~ 150:1. 2000 ~ 50:1. 2006 ~ 10:1 Sources: http://www.zakon.org/robert/internet/timeline/ http://www.internetworldstats.com/stats.htm

  18. What Led to the Web’s Success? • Simple architecture - HTTP, URI, HTML • Networked - value grows with data, services, users • Extensible - from Web of documents to .. • Tolerant - works with imperfect mark-up, data, links, SW • Universal - regardless of HW, OS, SW, language, ability • Free / cheap - browsers, information, services • Simple (and fun) for users - text, graphics, links • Powerful - for people (and machines) • Open standards ...

  19. What Can We Learn from History?(part 1) Too slow Too slow “Walled gardens” “Walled gardens” Lack of interoperability Lack of interoperability Open Web changed the world ? ? ? 2005: W3C starts the Mobile Web Initiative

  20. What Can We Learn from History? (part 2) Lack of content Tons of content and growing No industry / business model Both emerging rapidly Web 1.0: Documents Web 2.0 and Web 3.0 Smaller user base Mobile = 2x current Web users Web = novelty Web is a staple of life (for many) 2008: Is the mobile industry finally ready to embrace the open Web model?

  21. Challenges for Mobile Web • 2 billion people own mobile phones with Web browsers • 300-400 million are actively used • 2-3 million new mobile phones sold / day • Most new phones will continue to include simple Web browsers • Potential for bringing the Web to more people is huge Graphic: Nokia

  22. W3C Standards AddressMobility Challenges

  23. The Promise: Web for Everyone • Commerce • Healthcare • Education • eGovernment • Communication • Mobile Web Initiative • Accessibility • Internationalization • Developing Countries

  24. Web 2.0 • What is it? • Everyone is a creator, as well as a consumer • Dynamic interaction • Web 2.0 @ W3C = Rich Web Clients Activity • Updating existing W3C standards & javascript • HTML5 + graphics, styling, etc. • Standardizing new technologies • AJAX technologies and other javascript stuff • Widgets, security, etc..

  25. Web 3.0* • Web 1.0 = Linked Documents • Web 3.0 = Linked Data (Semantic Web) • Web becomes a global, relational database • Potential to break down walled gardens of many Web 2.0 applications * * New York Times, InternetNews *New York Times, InternetNews

  26. Ubiquitous Web Applications • Enabling Web applications to interact across wide diversity of devices: • Computers, equipment, media, appliances, mobile devices, physical sensors, effectors, consumer electronics • Deliverables … standards for: • Device independent authoring • Delivery contexts • Remote eventing, device coordination • Location service support Working Group homepage

  27. Internationalization • Can you view content easily no matter where you are in the world? • How can we make mobile devices travel more easily around the world?

  28. For more information http://www.w3.org/ Mobile Web Initiative http://www.w3.org/Mobile/

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