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Using library statistics

Using library statistics. D. Becker  H. Hartle. to inform, promote and advocate library services for new generation users. Contents. Introduction Statistics and marketing for Management Library staff Faculty Students Conclusion. Marketing. Statistics.

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Using library statistics

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  1. Using library statistics D. Becker H. Hartle to inform, promote and advocate library services for new generation users IATUL Conference, Singapore - June 2012

  2. Contents • Introduction • Statistics and marketing for • Management • Library staff • Faculty • Students • Conclusion IATUL Conference, Singapore - June 2012

  3. Marketing Statistics Statistics Marketing Strategic plan IATUL Conference, Singapore - June 2012

  4. Market segmentation • Market segmentation in line with University strategy • Aligning segment characteristics with products • Fundamental needs of users • Design marketing plan Students Faculty Management Library staff IATUL Conference, Singapore - June 2012

  5. Presenting statistics Incorporate real-life examples Ensuring the statistics suit the audience Factual and well-balanced Using graphical representations Offering statistics in context IATUL Conference, Singapore - June 2012

  6. Statistics and marketing for management • Portraying statistics from the user’s point of view • Creating comparisons • Projecting future trends • Affects of inflation • Putting the library in context IATUL Conference, Singapore - June 2012

  7. Involve CPUT management in library promotions and activities Vice-Chancellor Deputy Vice Chancellor : Research IATUL Conference, Singapore - June 2012

  8. Statistics and marketing for library staff • Statistical database • Training • Marketing initiatives IATUL Conference, Singapore - June 2012

  9. Statistical database recording of annual statistics inputting of monthly statistics “official” library statistics access a variety of statistics in one place access to statistics via reports IATUL Conference, Singapore - June 2012

  10. Training

  11. Library staff as key role players in marketing IATUL Conference, Singapore - June 2012

  12. Circulation staff promoting FIFA world cup 2010 IATUL Conference, Singapore - June 2012

  13. Librarians celebrating Heritage day IATUL Conference, Singapore - June 2012

  14. Statistics and marketing for faculty • Faculty review reports • Knowledge sharing • Engineering caucus IATUL Conference, Singapore - June 2012

  15. Faculty programme reviews IATUL Conference, Singapore - June 2012

  16. Faculty review statistics IATUL Conference, Singapore - June 2012

  17. Faculty reviews - Library usage Example of the number of items circulated per user type within the department IATUL Conference, Singapore - June 2012

  18. Process • Report includes: department budget allocation, ILL, database usage, training statistics, etc. • Librarians provide comment and insight • Taken to University Quality Assurance Department for input • Approved by Deans IATUL Conference, Singapore - June 2012

  19. Knowledge sharing IATUL Conference, Singapore - June 2012

  20. IATUL Conference, Singapore - June 2012

  21. http://vimeo.com/164260120 IATUL Conference, Singapore - June 2012

  22. Library staff involvement • Faculty meetings • Senate Teaching and Learning Committee • Work group for evaluating Information Literacy integration into course structures • Re-curriculation • Plagiarism policy IATUL Conference, Singapore - June 2012

  23. Engineering caucus IATUL Conference, Singapore - June 2012

  24. IATUL Conference, Singapore - June 2012

  25. Statistics and marketing for students • Student experiences • Language • ‘Graphic novel’ approach • Academic literacy programme • E-Resources fair IATUL Conference, Singapore - June 2012

  26. Student Experiences IATUL Conference, Singapore - June 2012

  27. IATUL Conference, Singapore - June 2012

  28. IATUL Conference, Singapore - June 2012

  29. Language Visible barriers @ CPUT Language speakers: isiXhosa (35.7%) English (32.8%) Afrikaans (19.6%) IATUL Conference, Singapore - June 2012

  30. Impact on Marketing approach • Graphical representations • Reducing of text IATUL Conference, Singapore - June 2012

  31. I am in the Library, but where should I start? IATUL Conference, Singapore - June 2012

  32. Impact on Marketing approach • Graphical representations • Reducing of text • Wording simple and to the point • Promoting literacy and computer literacy IATUL Conference, Singapore - June 2012

  33. I can do all my research at the Learning Commons, type and print my assignment, with staff to help! IATUL Conference, Singapore - June 2012

  34. Academic literacy programme Academic literacy programme (Leesnet) Initially for Afrikaans speaking education students To be adapted for other language groups GOALS Develop reading comprehension Improve reading speed Develop tertiary level academic literacy IATUL Conference, Singapore - June 2012

  35. Marketing Leesnet • Collaboration between Library Marketing Unit and Wellington library staff • Arrange colloquium • Awareness campaign • Information kit • Panel discussion with experts IATUL Conference, Singapore - June 2012

  36. Electronic Resources Fair IATUL Conference, Singapore - June 2012

  37. Direct marketing to students IATUL Conference, Singapore - June 2012

  38. Librarians were available to guide students IATUL Conference, Singapore - June 2012

  39. Atmosphere change, electric, animated, INTERESTED students IATUL Conference, Singapore - June 2012

  40. This type of marketing strategy proved successful in creating awareness IATUL Conference, Singapore - June 2012

  41. In conclusion … • Future plans: • focused market segment analysis • focus group sessions for online trials • using analysis tools to gain a realistic view of an accepted percentage of penetration within our overall university population IATUL Conference, Singapore - June 2012

  42. Thank you IATUL Conference, Singapore - June 2012

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