1 / 5

Digital Immigrants

Digital Immigrants. STRATFOR Age Demo: 51-55: 12% 56-60: 23 % >=60: 28% (!!) TOTAL: 63% above 50 Age is not a factor, engagement is…. Preferred method Print out: 19% Website: 29% Email: 67% (!!). Email = Social Network. Few online niches.

sadie
Télécharger la présentation

Digital Immigrants

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Digital Immigrants • STRATFOR Age Demo: • 51-55: 12% • 56-60: 23 % • >=60: 28% (!!) • TOTAL: 63% above 50 • Age is not a factor, engagement is… • Preferred method • Print out: 19% • Website: 29% • Email: 67% (!!)

  2. Email = Social Network

  3. Few online niches Also – Funny videos , ex-professional topics (military, political) Love to search

  4. Direct mail still works for >50 • Get demo info • Get home address • Send direct mail • “Go online and join” • Stress safety and security (ebillme.com)

  5. Info gathering campaign • Email campaign: ‘Give us your feedback’ • Fill out survey in Eloqua • Get a gift • Stress ball $1/ea • Bag print $1.30/ea • Office supply ? • With gift in mail comes a postcard

More Related