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Engaging Digital Immigrants: Strategies for Effective Email Campaigns

Learn how to engage digital immigrants aged 51+ through email campaigns. Discover preferred methods, niche interests, and effective strategies for gathering info and feedback effectively. Stress safety and security, and utilize engaging gifts.

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Engaging Digital Immigrants: Strategies for Effective Email Campaigns

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  1. Digital Immigrants • STRATFOR Age Demo: • 51-55: 12% • 56-60: 23 % • >=60: 28% (!!) • TOTAL: 63% above 50 • Age is not a factor, engagement is… • Preferred method • Print out: 19% • Website: 29% • Email: 67% (!!)

  2. Email = Social Network

  3. Few online niches Also – Funny videos , ex-professional topics (military, political) Love to search

  4. Direct mail still works for >50 • Get demo info • Get home address • Send direct mail • “Go online and join” • Stress safety and security (ebillme.com)

  5. Info gathering campaign • Email campaign: ‘Give us your feedback’ • Fill out survey in Eloqua • Get a gift • Stress ball $1/ea • Bag print $1.30/ea • Office supply ? • With gift in mail comes a postcard

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