Free or Inexpensive Marketing Ideas Jill Demars, Adam Frederico, Leslie Fonbuena, KC Corbett
Social Media Downside: Data analytics are tough to retrieve. Social media mainly used to bring awareness and to gain mindshare. • Facebook • Create your own page • YouTube • Create a channel and post videos • Twitter • Gain followers and tweet deals, updates • Blogging • Create your own or have someone blog for you
Social Media Using YouTube • “The Worlds Best Blenders” • Founder: Tom Dickson • 179,000,000 total views since 3 years ago
Social Media YouTube for Dummies • Create an account • Owned by Google – use your email log-in or create a different one for your business • Create title and channel tags (keywords) • Change themes/colors/modules • Channel Type: • YouTuber – basic channel type • Director – “performer info”, longer videos • Musician – custom logo, tour dates, CD purchase links • Comedian – show-date information, purchase links • Guru – custom logo, genre, links • Reporter – Beat, Influences, Favorite news sources • Put links on your website/blog/newsletter, etc.
Social Media Advertising on Blogs • Advertise on others’ blogs • ranges from $30 up to thousands • web.blogad.com • depends on popularity of blog (number of views) • Creating your own blog • Free • Directing traffic to blog can be tricky • Humorous or interesting blog posts • Distribute website through newsletters, word of mouth
Google Places • Other Online Ideas • Helps you gain visibility with local customers through Google search • Provides insights regarding your customers • Is a good option if your business: • Has a physical address • Involves face-to-face interaction with customers • Is legally formed and operating • Provides clear guidelines and steps for creating your Google place • Free!
Free Website Building • Other Online Ideas • Utah online: Google campaign • Only takes 60 min to create a website • A free, easy-to-build, professional website • A free customized domain name and hosting for one year • A free local business listing on Google Places • Free tools, resources, and local events Example site: • Fredericochristmastrees.com
Use Existing Customers • Promotions • Newsletters • Use Existing Customers • Word of Mouth • Referrals
Getting Customer Referrals Provide Incentives Gift for Friend • Use Existing Customers Most Effective Use of Existing Customers Be specific
Compare and Contrast • YouTube • Good for company who want to increase brand image • Not good for driving transactions &understanding customers • Blogs • Good for getting information to followers • Not good if you don’t want to update it almost daily • Google Places • Good for physical business w/ face-to-face interaction • Not so good for getting other information to customers • Website • Good for a quick way to show you’re in business • Free tool not so good for detailed designs & complex formats • Using Existing Customers • Good for an inexpensive way to get word of mouth referrals • Not so good if you don’t have customers or a good product
Recommendation Choosing a combinationof the ideas previously outlined will provide the best results for most businesses. Social Media + Google Places + Blog/Website + Using Existing Customers = Success
Appendix 1: Other Online Tools • Google places • URL: google.com/places • Free Website • URL:http://www.utahgetonline.com/?utm_source=google&utm_medium=cpc&utm_content=en_UT&utm_campaign=skws • Free Guidebook which includes • Create your website • Drive visitors to it • Get found online in your town • Build a loyal set of fans • Serve your customers wherever they are • Measure and learn what works
Appendix 2: Starting on YouTube • YouTube tip sites: • 10 killer tips for creating a branded YouTube channel • Brand your business with YouTube • Lots of good information out there on how to effectively use YouTube to attract new customers and market your brand