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Clayton State University: Empowering Diversity for Student Success

Discover how Clayton State University offers an academically empowering and diverse environment where engaged students take charge of their learning. Get insights on the exceptional instruction and support provided to help achieve career goals and enrich lives. Unify the Clayton State University brand through effective communication strategies, brand standards, and increased awareness. Presented by Julie Staggs, Senior Consultant at Stamats, Inc.

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Clayton State University: Empowering Diversity for Student Success

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  1. Brand Clarification Clayton State University March 28, 2012 Presented by Julie Staggs Senior Consultant Stamats, Inc. Cedar Rapids, IA 52406 (800) 553-8878 julie.staggs@stamats.com Atlanta, GA

  2. Clayton State University Brand Promise Clayton State University is an academically empowering and diverse institution, where engaged students take ownership of their experience and enjoy the kind of exceptional instruction and support that provides the knowledge, skills, and attitudes required to achieve their goals, advance their careers, and enrich their lives.

  3. Clayton State University Brand Attributes • An Empowering Experience • An Inclusive Diversity • An Engaged, Experiential Preparation • A Supportive Community

  4. Dreams. Made real.

  5. Clayton State University—Unified Brand • Communication Plan • Brand Book with Brand Standards • Coordination and Cooperation • Increased Brand Awareness and Mind Share

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