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Essential Tips to Stay Ahead in the Social Media Prospecting Game

Here are a few essential tips that one must follow to Stay Ahead in the Social Media Prospecting Game.

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Essential Tips to Stay Ahead in the Social Media Prospecting Game

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  1. Essential Tips to Stay Ahead in the Social Media Prospecting Game

  2. Introduction • Social media prospecting is the process of contacting an individual or a business in order to do business with them. • It generally involves using social media connections to touch base and connect with important leads who might help in taking relevant business decisions. • The following slideshows will provide some essential tips on how to stay ahead of the competition when it comes to social media prospecting.

  3. Choosing the Right Social Media • There are various popular social media websites, but each one serves a different purpose in business terms. • For example, to connect with a photographer or graphic designer, Instagram would be the best place. • To connect with an important executive or head of a company branch, LinkedIn would be the perfect website. • Similarly, you must determine which type of individuals you want to prospect, and which social media sites are the best means to connect with them.

  4. Choosing the Right Person • After your choice of social media has been chosen, you need to pick the right person to prospect to. • This means someone relevant enough to have some kind of decision-making power so that he/she can play an important role in case they want to do business with you. • For example, if you want to present a prospect to a big company, the best person to start with would be someone at least above the manager level, or even better, someone in the executive level. • Getting in touch with an important person means you don’t have to work your way from bottom up, which may take a lot of time.

  5. Doing the Right Research • People love it when someone who contacts them on a professional basis knows publicly available information about them. • This shows that the one prospecting has done their research on them, laying down the proof that they mean serious business. • With social media detailing every information the account holders post, researching their past posts and profile details will provide you with a wealth of information which may be relevant later on. • Even in case of companies, it is important to do proper research on their past business deals and company information in order to provide better prospects.

  6. Provide the Right Information • People don’t like it when someone beats around the bush or takes too long to arrive at a point; they want direct and to-the-point information. • This is why it is essential to provide essential information when prospecting. • For example, if you want to sell something to someone, then you don’t start by making small talk and trying to get into their good graces. • Start directly with what you intend to sell, and in what ways will it benefit them, for no one will accept a prospect if it doesn’t benefit them in some way. • It is important to provide information in such a way that their benefits are much more apparent than your own benefits.

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