ELS Entrepreneurs Launch a Scheme

1. ELSEntrepreneurs Launch a Scheme A SOCIAL ENTREPRENEURSHIP BUSINESS PLAN

2. Overview Our initiative aims to: • improve the overall social outlook of our school • get use of resources that are not currently fully utilized We want to achieve this through: • renting the Gym • renting and utilizing the Theatre Hall • improve the premises of our canteen • adding new vending companies in the canteen that distribute bio food and beverages

3. Who we areWhat ELS does • We are a group of students who unite to make a change to our school and the community.  • ELS is a social entrepreneurship project organised and run by students. • Our sole purpose is to be helpful, accommodating and beneficial to the community.

4. Why our business idea is viable • we provide low prices and good quality - affordable rent to lead sport practices and present projects • our resources have the advantage of central location • no other school in the region uses its facitilies for such social causes • there is public demand for renting premises to develop businesses and ideas

5. Our school and us Our school is housed in a beautiful building, built in 1908. It is located in the biggest and most popular park in the city, where lots of people stroll in their leisure time. It is a favourite place of people of all ages because of its scenery and proximity to the Danube river and many popular cafes and restaurants. The school is near the campus of the University of Rousse and many other schools. We spend averagely 7 to 8 hours there with 10-minute breaks and one long break of 20 minutes from 11.35 until 11.55. Then we have 3 more lessons until 14.30. Our school - Geo Milev ELS, Rousse. Снимки на училището отвън

6. What prompted the idea As we spend a lot of time at school, it is of importance to have good facilities and fine premises in place. These require budget and financing. We want to get use of the advantages that our school has and raise budgets that can help sustain and improve what we have. Attracting more people to our school like clients will also increase its popularity and will create a positive outlook.

7. Part one of our plan:The gym / Resources About the GYM: • comparatively new and still in perfect condition. • used for PE classes until 14.30; sports sections until 16.30; stays closed at weekends, the time it can be mostly needed. • equipped with dumbbells, mats, two tennis tables, two basketball backboards, a volleyball net, parallel bars. • has an easy accessby a separate entrance.

8. Social Benefits • It will provide opportunities for more space for sport activities thus promote sport culture in the society • It will bring income for the school that can be invested for bringing any new facilities • Renting a gym to the public in non school opening hours is not a common practice in the city thus this idea is brand new and can gain popularity in other schools, too • This offering can increase the demand for team sports preformed in gyms, too

9. Target audience The gym can be rented for various purposes - dance and sport practices, aerobics, zumba, yoga and marshal art practices. It can be used by subscribed students from other schools who don’t have such a gym, or subscribed adults from the neighborhood. (There are fitness clubs nearby but they don’t offer so much space suitable for volleyball or basketball games.) We expect clients and users to be individuals/groups aged 15-55, active in different sports looking for space/premises to run their courses. In Rousse there are 71 registered sports clubs. 13 of them lead practices in apartment buildings. 18% of the sports clubs are inconveniently located. We can attract them by contacting them and negotiating. Other potential users can be folklore dance groups and medical students practising rehabilitation.

10. promotion This innovative idea to share a gym to the public in school non-working hours should get popularity by an engaging campaign. However, we want to keep the budget for it low. • we would spread the word by media – Newspapers, radio, TV, Facebook, etc. • contact specific sport clubs and other potential users • advertisement of the Internet, sport sites, and school website • we will hand out flyers

11. Management and operations The operations and functioning of the initiative will be governed by the school management. We are in direct communication with them and hold monthly meetings to keep track of the progress. We will collect feedback from our users to continuously improve services provided. Stakeholders and parties involved: • School management, The School Board and The Municipality – we function with their guidance and supervision • The school PR club, PE teachers, Security, Cleaning staff

12. Finances We expect to get revenue from our offering: • hourly booking fee for the whole premise 30 lv • monthly subscription fee for the group 300 lv We plan the following expenses: • The gym and locker rooms will be maintained by a janitor who is paid hourly (3.50 lv per hour + 10 lv for cleaning materials for each session), • monthly electricity and water bills – 150lv. • Total expenses sum up to 250lv.

13. Future plans and Publicity • We plan to hold open doors day for the clubs renting the gym to demonstrate publicly (e.g. if the people dance folklore dances on the Open doors day they will show what dances they have learned) • We plan to organize amateur basketball or volleyball tournaments. The amateur teams will pay a fee to enter the tournament and the first three teams will win 25, 15, 5 % from the fee as a prize. The other 55% will be left for the school and the expenses.

14. Future plans and investments We would like to make a renovation by buying three new sets of mobile benches. Size: 5.00 х 2.20 m Height: 0.8 m Number of seats: 30 Price for a single set: 2970 lv Total: 8910 lv

15. Part two of our plan:The Theatre Hall Our Theater Hall is a moderately- sized assembly hall located on the ground level of the school. It has been recently renovated with a small stage and has a capacity of about 100 seats. It can be leased for charity concerts, meetings, movie screenings, recitals, exhibitions and for some clubs activities(e.g. book clubs). It would be beneficial to us all if we got to know each other and communicated through such activities. Our theatre hall can be a perfect venue for such activities. We can lease the hall for activities with a social impact and make some money for social purposes as well.

16. social Benefits • Will provide space for various events that promote originality, creativity and innovation • Will introduce a new form of entertainment to the public. • will enrich generally social school life at school and bring students closer. • Will provide a scene for more performance and will give a chance to more students to perform • Will improve communication among students by putting them together • More volunteer and charity activities • Overall cultural benefit by bringing another premise for use in the city • Can bring financial income

17. How it can be used for social causes It can be used for various activities, for example: • school fund–raising events. • theme screenings in the late afternoon at symbolic prices • pay-on-exit performances to students on a regular basis. • Self-organised amateur/volunteer concerts – talented students performing monthly • Interschool concerts – a venue for talented students from other schools to meet and exchange experience • performances to the community – pay on exit • charity community events • Organise school concerts more often with volunteers and improvisations or offer the stage to performers outside school. There are talented young people in other schools as well.

18. Target audience • We expected our users to be students from the school interested in artistic and off-beat events. They will participate in different cultural and social activities organized by our team. • Other users can be talented students form other schools, parents or people from the neighbourhood / the community.

19. promotion • We will advertise our projects mainly through the web (Facebook events, Snapchat, Instagram) • Flyers • If any of the events draws the public eye, we might get a chance to promote it on TV. • Oral and direct communication, by word of mouth, through personal contacts with students from other schools • School website • School management

20. Management and operations Key stakeholders are: • School management • Security • Cleaning staff • The school PR Club • The School Board • The School Drama Club • The Arts and Music Teachers

21. finances Expenses - Electricity and cleaning – 150lv per month Revenue will be earned through fees for the people who want to exhibit their productions and through tickets for the audience at a low price. • The price of tickets will be reduced by 50% for children under the age of 12 and senior citizens. • Fees for local filmmakers will be also reduced in order to encourage creativity and participation. • We will make sure that every festival has sponsors who will provide prizes in exchange for publicity • The approximate ticket price will be around 4 lv.

22. Future investment plan • refurbishing the hall - 1620 • theatre lights – 240 lv • a white screen for projections • a projector Size: 53.5 х 43x 46.5 cm Height: 0.81 m Number of chairs: 60 Price for a single chair: 27 lv Total:1620lv Price: 158 lv Price: 598 lv

23. Part three: The Canteen • Current state of the canteen • This issue needs to be urgently addressed.

24. What prompted the idea We read and listen a lot about healthy eating habits and heathy food. Our concern is how this can happen to us while we are at school. That is why when thinking of an enterprise with a social impact we thought first of how we can add social value to something concerning not only us but those who are closest to us – our schoolmates now and those who will come after us. A renovated canteen, which offers not only healthy food but is a venue for leisure activities, an area we could relax and have fun is our idea of a realistic social enterprise.

25. objective The profit from the gym and the hall will be used to renovate the school cafeteria and create a pleasant environment for students to spend their breaks in. The renovation will include: • installing ventilation, • buying new furniture, • repainting the walls, • changing the floor tiles, • creating recreational corners, • providing wi-fi access.

26. Social benefits This initiative will bring many benefits to the students: • eat healthy food • enjoy pleasant surroundings in the breaks • find self-expression • communicate better • read more • become more green • become more financially responsible • develop a sense of belonging • develop managerial skills

27. finances This initiative would require a bigger budget. • We plan to raise money through sponsors and the School Board. • We plan to approach the Municipality. • We will use collected income from the gym and theatre hall activities. Money for sustaining the project • Purchasing bioproducts for the stalls • Wages for sales assistants can be avoided/ student volunteers

28. How we will sustain the project • We will have stalls for organic food and other bioproducts. • We will contact bio producers and sell their products on the premises of the canteen • We will have a stall for handmade art objects by students and teachers • We will have a stall for donating second hand books and textbooks and selling them with 50% discount • We will have a corner for recycling

29. Future outlook The hallway to the canteen - the bare walls in the hallway now We give each student in the school ¼ of a paper circle on which they draw or write something nice. Then we put these all together to create a mural

30. Future outlook • beanbags in a corner in the the canteen for students to sit there, do their homework or relax. • boards where teachers and students put up different kinds of messages • students’ arts exhibitions

31. Future outlook • Wall of Fame • Exchange of books corner • Buy Textbooks 50% off

32. Future outlook A bar with high chairs • STIG, Bar stool with backrest, black, silver color; • Light-coloured bars along the walls – 2 000 lv for a set: 548lv. Floor tiles 150 m2- 5000 lv

33. The presentation has been done for the purposes of the Erasmus+ GROWW Project May, 2018 The project has been funded with support from the EC By Mira Panteleeva,VasilenaPanayotova, Valentina Todorova