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NEW TV

NEW TV. RTV 3007 • Intro to Television. NEW TV. On-Demand Web Video Services Netflix Amazon Hulu iTunes Rebroadcasters. New tv commonalities. Work on some variation of IP (Internet Protocol) Viewership is about 80% TV content Not reliably included in ratings and share estimates

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NEW TV

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  1. NEW TV RTV 3007 • Intro to Television

  2. NEW TV • On-Demand • Web Video Services • Netflix • Amazon • Hulu • iTunes • Rebroadcasters

  3. New tv commonalities • Work on some variation of IP (Internet Protocol) • Viewership is about 80% TV content • Not reliably included in ratings and share estimates • Big users of Internet bandwidth

  4. Top broadband use

  5. ON-DEMAND (cable tv) • First developed as Near Video on Demand in the 1990s • Recently growing. About 3% of total TV viewership. • Some ratings include on-demand viewings within 3 days of original broadcasts. • Includes original ads for about 3 days, then switches to shorter ads.

  6. ON-DEMAND (cable tv) • Cable companies love on-demand: keeps customers tethered to cable. Comcast customers watch 400 million hours per month • Networks like on-demand: they can keep their fragmented “appointment TV” together by offering more flexible scheduling

  7. Web video services • Netflix • Amazon Instant Video • Hulu & HuluPlus • iTunes

  8. Web video services • Web Video Services pay content producers for rights to shows • Netflix, Amazon & Hulu are available on most “smart” platforms: computers, tablets, phones, streaming TV devices, smart game consoles, smart TVs, smart blu-ray players • iTunes is only offered on Apple products (except computers)

  9. Web video services – let’s get real

  10. netflix • Established 1997 as DVD delivery system • 2007 – 1 billion DVDs delivered • 2008- Netflix begins switch to online services • 2010 – Netflix ceases to be top US postal customer and becomes top user of Internet bandwidth • 2013 – 30 million US subscribers, 40 million worldwide

  11. Netflix programming • TV shows – 80% of Netflix viewership • Original programming • House of Cards – 2013 • Orange Is the New Black – 2013 • The Defenders (Marvel TV) – 2015 • Repurposed TV • Arrested Development – 2011 • Netflix does not release ratings.

  12. Amazon instant video • About 2% of Web video services in US • Much larger database of movies & TV shows than Netflix • Mostly Pay-Per-View: Current TV episodes are available for $1.99 ($2.99 for HD) • Current movies are available for $3.99-$14.99

  13. Amazon instant video • Original Programming • Alpha House - 2013 • Betas – 2013 • Several series for children • Amazon Studios • Anyone can submit a script or video pilot • Projects are reviewed by Amazon & Internet audience • 12 projects have been funded, including Betas

  14. HULU & HULU PLUS • Shows on-demand TV shows (with ads) • Also features clips, trailers, behind-the-scenes • Mostly broadcast networks (but cable increasing) • Hulu plus access on more devices, more content • Original Programming • Battleground - 2012 • A Day in the Life - 2012

  15. itunes • Flies below the radar in most mentions of Web video services • Biggest music vendor in the US since 2008 • “Rents” access to movies & TV shows with option to “own” as part of FairPlay rights management system. • Not in the original TV programming business (yet)

  16. REBROADCASTERS • Rebroadcasters “re-broadcast” TV and cable networks live over the Internet • Many illegal rebroadcastershave been shut down • Broadcast & cable networks fight the legal ones • Aero uses (legal) mini transmitters to transmit broadcasts over the Internet • NFL has threatened to move games to pay-only TV

  17. THE EVOLUTION OF TV SETS

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