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RUSSIAN FESTIVAL

RUSSIAN FESTIVAL. GENERAL INFO. Russian festival in Alps is:. a) Winter lifestyle motto, which unites Russian people on the destination resort with love to sport, mountains, extreme, progressive music and travelling.

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RUSSIAN FESTIVAL

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  1. RUSSIAN FESTIVAL

  2. GENERAL INFO Russian festival in Alps is: a) Winter lifestyle motto, which unites Russian people on the destination resort with love to sport, mountains, extreme, progressive music and travelling. b) Association of professional ski & snowboard riders, extreme film makers, professional photographers and experienced sports & entertainment event organizers c) Strong media instrument of the Tour Operator and destination resort, aimed to establish the constant contact with target - oriented audience, increase and keep the sales volume

  3. AUDIENCE RUSSIAN FESTIVAL 28/01 – 04/02 “Russian festival” uniquely targets several markets: travel, snow sports, music, clubbing, lifestyle & fashion. It attracts attention of mainstream audience.

  4. AUDIENCE • I. 70% of audience - young people of social classB and C, 18 – 30 years old • Their values: • Personal or professional sports achievements • Dynamic entertainment • Willing to freedom & independence • How do they spend their leisure time: • Constant use internet& online technologies as integral part of their life • Regular attend sport clubs, night clubs & concerts and art exhibitions • Travel at least 3 times per year • - Shopping addicted • II. 20% of audience – families with little children • III. 10% of audience – luxury young people

  5. ADVERTISEMENT CAMPAIGN Main implementation stages: • Preparatory: internet and press ; promo activities • (exhibitions, parties and sports contests) • Period: September, October, November, December • Festival: press-tour, strong media presence • Date: 28.01.2012 – 04.02.2012 • Post-PR: post-release creation & mailing, follow up media base, item news initiation, final press-clipping • Period: February, March ONLY TARGET – ORIENTED AUDIENCE

  6. PROMO EVENTS

  7. MEDIA STATISTICS IN INTERNET Social networks: 30 000 contacts Video Channel: 28 000 viewers Festival database subscribers: 197 000 persons Flash banner viewers on the web site of partners: 690 000 persons Press release viewers in Internet: 2 700 000 Promo activities (exhibition, parties, contests): 218 000 persons JOIN US =)))

  8. EXTREME PRESS Advertisement module in the following magazines with integration of the palce: • 4snowmag (snowboarding flash magazine;) • Doskimag (snowboarding flash magazine;) • Frieskiermag (freestyle ski flash magazine) • Men’s Health (Trendy men’s magazine)

  9. TV PARTNERS Russian Festival – is association of the professional film extreme makers in Russia, including the following projects: - Actionbrothers ( www.actionbrothers.ru ) - WarmupTv ( www.warmuptv.ru) - FatTv ( www.fattv.ru ) Objectives: - Shooting & production virus movies with well known Russian riders as the part of the advertisement campaign. - Making professional full HD movie for premieres in the Russian cinemas in September and October. We cooperate with the first alternative music channel A – one, the program “ Fizra” (600 000 contacts) and we are in constant contact with the channel MTV Russia.

  10. INVITED VIP GUEST It will be developed the list of the media individuals (celebrities) to increase the significance of the events. They are usually well known sportsmen, TV commentators or artists.

  11. LAAФEST SPORTS PROGRAM: Amateur Contests among skiers & snowboarders in the following disciplines: Downhill Freeride contest, Night Jibbing Contest in the village and Video Contest. ENTERTAINMENT PROGRAM: International parties in the club Live Rock Concert Russian house zone on the slope Master class with well known Russian professional riders, such as Bilanin Nikolai – champion of the Russian Federation in Half pipe 2011 Every day lounge bar with extreme movie and table games (pocker) Wide range of the excursion program Where : LAAX, SWITZERLAND When : 16 Jan – 23 Jan 2011 How often: annually Participant : about 300 people from Russia With support of : - Tourism Office of the Laax - Swiss national Tourism - Swiss international air lines - World Snowboard Federation - Nike 6.0 - Jet Travel

  12. SPORTS PROGRAM: International Slopestyle Contest TTR 2*star with prize money 5000 euro (participating of approx.25 international professional riders). Amateur Contests among skiers & snowboarders in the following disciplines: Downhill Freeride contest, Fun Jibbing contest, Night Jibbing Jam session etc. ENTERTAINMENT PROGRAM: International parties in the club Live Rock Concert Russian house zone on the slope Master class with well known Russian professional riders, such as Sobolev Alexey – champion of RF in Slopestyle 2011 Every day lounge bar with extreme movie and table games Wide range of the excursion program Where : AVORIAZ, FRANCE When : 29 Jan – 05 Feb 2011 How often: annually (second year) Participant : about 300 people from Russia With support of : - Tourism Office of the Avoriaz - IHF Centrale Locative - Swiss international air lines - Ticket to Ride (TTR ) - World Snowboard Federation - Nike 6.0 - Jet Travel

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