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Community and Recreational Music Making: Jam Session III

Community and Recreational Music Making: Jam Session III. How to Start and Run an In-Store Jam Session. Friday, July 13 th , 2012 3:30 p.m.– 4:15 p.m. Presented by: Amy Ball-Braswell Capo ’ s Music Store. A brief history of Capo ’ s Music and why we started a Jam Session.

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Community and Recreational Music Making: Jam Session III

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  1. Community and Recreational Music Making: Jam Session III How to Start and Run an In-Store Jam Session Friday, July 13th, 2012 3:30 p.m.– 4:15 p.m.

  2. Presented by: Amy Ball-Braswell Capo’s Music Store

  3. A brief history of Capo’s Music and why we started a Jam Session • Capo’s opened in December 2009. • Started the weekly Jam in February of 2010.

  4. How did we get started? • We live in a music centered area • Recruiting from other jams • Giving people a reason to come and play • Door Prizes • Refreshments • Family environment • All levels welcome

  5. Challenges we faced getting it started • Getting people to come pick • Getting the word out • Patience

  6. General logistics of how the jam works: How we handle the issues that arise, who picks the music, what instruments, how do you handle multi-level players, etc. • All acoustics • Set rules (Jam etiquette sheet) • Multi-level players • Listeners welcome • Dealing with problem pickers

  7. How do we promote the Jam and get the word out about programs • Advertising/Promotion • Local ads in weekly papers that center on music, Facebook, Twitter, email blasts, listing on our website, cross promotion with other entities in town • Other ways • Word of mouth

  8. Challenges of program longevity • Keeping interest and attendance up • Staffing • Competition from other activities

  9. The benefits of having a weekly Jam and other recreation music programs in the store • Building community • Education • Good PR

  10. Q&A

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