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INTRODUCTION TO SOCIAL MEDIA

INTRODUCTION TO SOCIAL MEDIA. For health care professionals Leveraging your Personal and Professional Brand. 01. Who is @ramsaymichelle?. Twenty-something | Dream-maker | PR/Social Media Maven. To whom much is given, much is required. (Luke 12:48)

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INTRODUCTION TO SOCIAL MEDIA

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  1. INTRODUCTION TO SOCIAL MEDIA For health care professionals Leveraging your Personal and Professional Brand 01

  2. Who is @ramsaymichelle? • Twenty-something | Dream-maker | PR/Social Media Maven. • To whom much is given, much is required. (Luke 12:48) • Twitter | Instagram | Facebook | Pinterest | Linked In | Foursquare • About me: • Houston born and raised • Graduate of Florida A&M University • Strategic social media manager since 2010 • The Ramsay Michelle Group and Betsy Bash • Specialty: non-profits and start-ups 02

  3. Overview – What is Social Media... really? • Websites and application that enable users to create, share or exchange content and communicate virtually, online. • Technology that connects people • Direct two-way communication • Word-of-mouth marketing • It is the #1 activity on the web • It is NOT going any where 03

  4. Overview - Social Media “Social media allows us to behave in ways that we are hardwired for in the first place - as humans. We can get frank recommendations from other humans instead of from faceless companies.” – Francois Gossieaux, The Hyper-Social Organization: Eclipse Your Competition by Leveraging Social Media Tumblr Facebook Slideshare YouTube Linkedin soundcloud Social Media twitter Google+ Path Pinterest 04

  5. Overview - Social Media Social media creates a space where you can connect directly to your patients and develop genuine relationships. With social media you can immediately share important information in LIVE time. 05

  6. Overview – Social Media 73% Of online adults use social networking sites. 06 Pew Research Center’s Internet Project Library Survey, July 18 – September 30, 2013. N=5,112 internet users age 18+

  7. Overview - Social Media Percent Who Use Social Networking Sites GENDER AGE 90% 69% 78% 65% 78% 46% Source: Pew Research Center’s Internet Project Library Survey, July 18 – September 30, 2013. N=5,112 internet users age 18+ 07

  8. 2 Billion + Mobile Device Users that’s 2 Billion+ smart phones and tablets will be sold in 2014. 7X the number of PCs that will be sold. 08 Source: Gartner

  9. Mobile Device Users The average smartphone user… 65 Apps installed Checks their phone 150 times a day Spends 127 minutes per day using apps Smartphones & Tablets 09 Source: Gartner

  10. Why Should I Join Social Media? • Gain professional viability • Spread the word about your work • Connect and communicate directly with your patients • Provide great customer service • Keep your patients coming back • 31% of health care professionals use social media for professional networking (source: MedTechMedia) • 54% of patients are very comfortable with their providers seeking advice from online communities to better treat their conditions. (source: Mediabistro) 10

  11. Why Should My Business Be On Social Media? • The most accessed online resource for health related information: 56% searched WebMD (source: Mashable) • Parents are more likely to seek media answers online, 22% use Facebook and 20% use YouTube. Of non-parents, 14% use Facebook and 12% use YouTube to search for health care related topics. (source: Mashable) • 41% of people said social media would affect their choice of a specific doctor, hospital, or medical facility (source: Demi & Cooper Advertising and DC Interactive Group) • More than 40% of consumers say that information found via social media affect the way they deal with their health (source: Mediabistro) • 18 to 24 year olds are more then 2x as likely than 45 to 54 year olds to use social media for health-related discussions. (source: Mediabistro) 11

  12. Viral Marketing There is a flu going around. Did you hear, there is a flu going around. Beware of the flu going around. 12

  13. Top 3 For Health Care Professionals Facebook Share Post Like Follow Direct Message Comment Market/Advertise Twitter Tweet Retweet Direct Message Favorite Follow Reply Market/Advertise LinkedIn Share Post Like Follow Comment Direct Message Market/Advertise 13

  14. Facebook Facts • 1 Billion+ active users on Facebook worldwide • 71% of adults online are using Facebook • 57% of all American adults are on Facebook • 18 minutes spent on average on Facebook, per visit • 1 Million links shared every 20 minutes Source: Pew Research Center; Gartner Inc.; StatisticBrain; Leverage New Age Media 14

  15. Facebook – How’s it work? FEATURES TO USE Set up a Facebook Page for your Business Share events Have patients check-in to your location Share articles, news, trends and tips Talk directly to your patients 15

  16. Facebook – How’s it work? 16

  17. Twitter Facts • 241 Million+ active Twitter users (600 million users) • 107 Million Twitter users in the US • 50 Million+ tweets sent a day • 5,700 tweets per second • 1 Million+ new Twitter accounts are created each day. That’s more than 250 per second. Source: Pew Research Center; Gartner Inc.; StatisticBrain; Leverage New Age Media 17

  18. Twitter – How’s it work? 18

  19. Linked In Facts • 300 Million+ Linked In users • 22%of online adults are using Linked In • 57% of HR professionals use social networking websites to source potential candidates • 14.4 million people used social media last year to find a job Source: Pew Research Center; Gartner Inc.; StatisticBrain; Leverage New Age Media 19

  20. Linked How’s it work? 20

  21. Hot Links – Tips And Tools • Google Alerts • Slideshare.com • HootSuite.com • SproutSocial.com • Feedly.com • Tiny.cc • Bitly.com • Stumbleupon.com • Mashable.com • Mediabistro.com 21

  22. Any Questions? What you REALLY want to know. 22

  23. Please Keep in touch THANK YOU! info@ramsaymichellegroup.com www.ramsaymichellegroup.com 23

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