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East Coast Rims

East Coast Rims . Jillian Geddes, Austin Carter, Cary Konopka , Bailey Penney. Rolling in all Weather . OVER VIEW OF RESULTS. East Coast Rims serves as a mountain bike retailer with higher price, with a large awareness rating. Results for 2018 Sales of $ 37,218,240 (increase of 16.6%)

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East Coast Rims

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  1. East Coast Rims Jillian Geddes, Austin Carter, Cary Konopka, Bailey Penney Rolling in all Weather

  2. OVER VIEW OF RESULTS • East Coast Rims serves as a mountain bike retailer with higher price, with a large awareness rating. • Results for 2018 • Sales of $37,218,240(increase of 16.6%) • 25,588 units sold (Mountain Bikes(decrease of 1.58%)) • Still highest units sold in road and youth bikes • Costs of $15,279,437 (decrease of 2.39%) • A profit of $11,904,440 (increase of 51.6%) • Shareholder value of $110.88 (increase of 86%) • Earnings per share of $16.150 • East Coast Rims market strategy involved high price, high awareness, and moderate distribution. • East Coast Rims is in direct competition with Whistler Bikes.

  3. A statement of the firms strategy • East Coast Rims road and mountain bikes are high quality, high price bikes. • Youth bikes are low price high quality and quantity • East Coast Rims shareholder value $110.88 and EPS of $16.15 • Direct competition is Whistler Bikes who has a shareholder value of $102.42 Shareholder Value

  4. Firms financial results • East Coast Rims had Wholesale sales of 37,218,240 • Mountain bike sales of 25,588 • Road bike sales of 7,400 • Youth bike sales of 64,000 • 2018 COGS of $15,279,437 with a decrease in costs of 2.45% from 2017-2018 • 2018 profits of $11,904,440 seeing a 52% increase from 2017 Profits

  5. Financial analysis

  6. Marketing analysis • In the mountain bike industry East Coast Rims had an awareness rating of .29 while Whistlers was .31 • Public Relations rating of .08 compared to the .06 of Whistler bikes • Distribution Rating of .36 significantly better than Whistlers .34 • In the road bike industry East Coast had an awareness rating of .15 compared to .11 of whistler • Along with a distribution rating of .54 compared to the .51 of whistler • All while dominating the youth bike market with sales of 64,000 compared to Whistlers 40,980

  7. Operations analysis

  8. Swot analysis strengths • Strengths • Efficient and effective marketing strategy • Generate sales • Meet market demand • COGS • Distribution • Ability to anticipate competitor’s decisions • Share buyback and dividend

  9. Weakness and opportunities • Weakness • Underproduction • Forecasting initial market demand • Opportunities • Cash position of competitors • Medium priced mountain bike • Rest of youth bike market • Competitor’s high cogs

  10. THreats • Threats • Whistler Bike’s COGS and RB marketing strategy • New bike launch by WB

  11. Recommendations for the future

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