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AAFA SCLC Fall Meeting. Walter Meck. Past 12 Years. CEO. Before FesslerUSA. CFO. CPA Partner. Troubled Company Workout Specialist. Investment Banker Bought, fixed and sold troubled companies. Fashion Tees. Pennsylvania-based 100% made-in-the-USA Private label knitwear
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AAFA SCLC Fall Meeting
Walter Meck Past 12 Years CEO
Before FesslerUSA CFO CPA Partner Troubled Company Workout Specialist Investment Banker Bought, fixed and sold troubled companies
Fashion Tees • Pennsylvania-based • 100% made-in-the-USA • Private label knitwear • Design support services • Vertical manufacturing
Fashion Tees • Best customers in the whole world • Fashion driven • Technology based • Last year – 4 million fashion tees
Meckville, Pennsylvania FarmGeneral StoreCigarsLiquorLumber
1900 Meck Knitting Grandpa Walter
1900 The Sewing Floor
Meck Knitting • Since 1900 • Underwear Manufacturer • We survived: • 2 World Wars • 1 Great Depression • Couple Recessions • But“not exactly”the Korean War
Dri-JeansPlastic Leggings with Boots Little Wally
1960 Dad Sold Mr. Fessler Bought Meck Knitting Fessler Knitting
1994 “Mr Fessler, we want our company back.”
The Industry • Artificially Sustained • Weak Management Practices • Technology Deprived • Retailer-controlled Business Practices • Virtually No Collaboration • Volume Chasers, not Profit Chasers Opportunity NAFTA
Impact of NAFTA 1994 to 1996
SALES “Those jobs will be back soon, won’t they?
“Never quit. Never. Never. Never.” Sir Winston Churchill
Old Technology “Human Resources.”
Price “Sales are up 9% since we cut prices in half.”
Old Paradigm Compete on Price Using Old Technology 1996 To 2000
When it rains, it pours.
When it rains, it pours. September 11, 2001
When it rains, it pours. September 17, 2001
Paul’s Thorn Paul: “… take it away from me.” The Lord: “My grace is sufficient for you.” 2 Corinthians 12:9
"Those who cannot remember the past are condemmed to repeat it." Georges Santayana
Paradigm Shift “History will be kind to me for I intend to write it.” Sir Winston Churchill
Old Paradigm New Paradigm
Old Paradigm Tools
New Paradigm Tools + (early) Technology “The best thing since sliced bread.”
New Paradigm 2001 To 2006
Crossing the Jordan To the priests: Take up the ark of the covenant and pass on ahead of the people. When you reach the edge of Jordan’s waters, go and stand in the river.
Crossing the Jordan The Road Less Traveled Lead, don’t follow. Have faith.
Old Paradigm Niche Strategy The Secret New Paradigm
Small Lot Niche Quick Fabrics Fashion Tees Turn Garment Dye
Why Fabric ? Fabrics dictate the “Look” Yarns dicate the Fabric New Different Better Trendier
What is Small Lot ? • 70 orders • 70 different styles • 1,000 units each order • 70,000 units • Each and every week • 2300 styles so far this year
What is Quick Turn Fast Fashion Speed to Market Speed Sourcing Shelf From Creative Thought 2 the
Why Garment Dye? • Flexible & Fast • Right Goods on Shelf • Higher Sell Throughs • Fewer Mark Downs
Strategy How to best serve our niche.
Consumer Strategy Customers Partnerships Design Support Virtual Vertical Production Alliances Suppliers Design Concept
Convincing Customers and Suppliers “Every gateway to the future is guarded by a thousand souls anointed to protect the past.”
New Paradigm Strategic Partnerships With Customers + Strategic Purchasing SPEED TO MARKET = Our Fabrics Design Support = Back Room Your Designer + +
Industry Alliances Cotton Incorporated Roselon
Link Technology Niche Strategy Management
Technology Computer Systems Equipment
Silhouette Design Pattern Making
Tension-free Spreading GERBER
Computer System Helps us manage: • 200 customers • 500 fabrics • 3,000 styles • 4,000 orders • a few good vendors
Warehouse Bin & Lot Control Yarn & Knitting Order Management Apparel Manufacturing Distribution
PDM Business Intelligence Web Access Customers Vendors Sales Force Supply Chain Partners MRP Order to Yarn