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AD:TECH EXCHANGE SERIES. Cutting through the marketplace confusionDissimilar business models all using the term
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1. AD:TECH EXCHANGE SERIES Analyzing Online Ad Exchanges
Imran Khan, Managing Director, JP Morgan Research
Dan Ballister, COO, TRAFFIQ, Inc.
3. AD:TECH EXCHANGE SERIES Why Exchanges?
Low sell-through of an expanding supply of inventory
The publisher quest for higher eCPM
Buyer demand for transparency, simplicity, and value
An industry moving at the speed of fax machines
4. AD:TECH EXCHANGE SERIES The Next $20 Billion
Transparency across an open marketplace
Buyer and Seller control
Predictability in deployment of budgets
Premium inventory findability
5. AD:TECH EXCHANGE SERIES Heard on the Streets
Forward looking
disintermediation by exchanges
Exchanges: commoditize, or increase value?
Managing sales channels and buyer expectations
The meaning of Remnant
Conduct your due diligence
6. AD:TECH EXCHANGE SERIES
Thank You
Dan Ballister
TRAFFIQ
The Internet Traffic Exchange
212.792.2294
Dballister@traffiq.com
www.traffiq.com