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Implementing the ITV Broadcast Data Warehouse James Crossland ITV Broadcasting - Technology Architect

Implementing the ITV Broadcast Data Warehouse James Crossland ITV Broadcasting - Technology Architect. The ITV Family. TV that celebrates life. Addictive entertainment. TV to talk about. Grown-up entertainment. Great stories, beautifully told. ITV plc Introduction. ITV plc formed 2004 .

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Implementing the ITV Broadcast Data Warehouse James Crossland ITV Broadcasting - Technology Architect

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  1. Implementing the ITV Broadcast Data WarehouseJames CrosslandITV Broadcasting - Technology Architect

  2. The ITV Family TV that celebrates life Addictive entertainment TV to talk about Grown-up entertainment Great stories, beautifully told

  3. ITV plc Introduction • ITV plc formed 2004 • Broadcasting • Television production • Cinema screen advertising • Consumer • ITV celebrated 50 year birthday in 2005

  4. Broadcasting Business @30,000 Feet

  5. ITV NWC Schedule Planning & Programme Commissioning Carlton plc Airtime Sales Granada plc Airtime Sales Pre Merger Viewers Consumers Agencies Advertisers

  6. Pre Merger

  7. Pre Merger • Disparate unconnected process and systems • Poor quality, unreliable and duplicated data with no single version of the truth • Impeded decision making process

  8. Commercial Consumer insight Production/indies Programmes Demand map Channels Targeted channels and platforms Post Merger Viewers Consumers Advertisers Agencies ITV Consumer

  9. Original BI Drivers • Enable ITV to achieve its strategic objectives • Provide an effective platform for business decisions • Ensure regulatory compliance aligned to Contract • Rights Renewal (CRR) • Provide ROI and KPI Reporting to improve Business • Performance

  10. Approach Architecture & Requirements Technology & Partner Build & Deploy Initiation Governance

  11. Logical Architecture BARB / ATR SOCI/CRR ViewingsSpots Programme ROI Reference Data Broadcast Data Warehouse Channel Share ITV Data – Genres, Channels, etc Broadcast Scheduling Systems Promotion Effectiveness Platform Analysis Programme ScheduleProgramme CostsPromotions Viewer Behaviour Analysis Airtime Sales Systems Competitor Programme Analysis Revenue/Ad sales

  12. Sales Costs Viewers Application Architecture Programme Return On Investment ProClarity Analytics Audience Viewing Data Staging Area Operational Data Store Dimensional Models in RDBMS Channel Performance Analysis Programme Schedules (Informix) Viewer Profile Segmentation Programme Costs (Oracle) MS Reporting Services Sharepoint Portal Server Cross Platform Analysis Sales Revenue (Ingres) Schedule Modelling Custom Apps Other Data (MS-SQL) Competitor Programme Analysis Programmes UDM Internal & External Data Sources Microsoft SQL Server Data Warehouse Applications

  13. A Snapshot of the Application

  14. Key Benefits • Enable ITV to achieve its strategic objectives • Ensure regulatory compliance aligned to Contract Rights • Renewal (CRR) • Provide ROI and KPI Reporting to improve Business • Performance • Provide an effective platform for business decisions

  15. Quantifying Benefits - Example • Scenario based schedule planning • Predictive Schedule ROI and KPI • Break Pattern Optimisation • Reduction in effort to analyse costs for the purpose of commissioning and scheduling decisions • Process reduced from weeks to days

  16. Existing & Future Plans • Develop our BI competency and widen the use of the platform • Enhance existing and develop new models • Incorporate additional business areas • Predictive Modelling

  17. Lessons Learnt • Business engagement • Data quality • Delivery focus • Commitment • Partnerships

  18. Partners • Information Management Group • Microsoft • ProClarity

  19. Implementing the ITV Broadcast Data WarehouseJames CrosslandITV Broadcasting - Technology Architect

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