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Parking and Tourism Atholl Noon PowerPoint Presentation
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Parking and Tourism Atholl Noon

Parking and Tourism Atholl Noon

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Parking and Tourism Atholl Noon

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  1. Parking and Tourism Atholl Noon

  2. Tourism in context • £74 billion industry • 6.4% GDP • 6th largest industry • 8% of workforce Parking and tourism

  3. Domestic Tourism in UK Trips Spend Millions £ Millions • England 121.3 20,600 • Scotland 16.5 3,600 • Wales 11.6 1,800 • NI 1.7 400 Parking and tourism

  4. Tourist demand • 1 billion day trips a year • 73% by car • 71% to cities/towns • average stay 3.5 hours • activity throughout year • £400 million pa in parking Parking and tourism

  5. Tourist characteristics • Often unfamiliar to area • Ease of use • Higher spenders - £28 per visit total • Higher car occupancy – 3.5 • Medium/long parking duration Parking and tourism

  6. What do day tourists do? • Eat/drink • Walk • Visit friends and relatives • Shopping and • Visitor attraction • So issue may not just be about an attraction – rather – where is parking? • Part of the tourist experience Parking and tourism

  7. Tourist parking issues? • Getting to town/area • Finding parking • Paying • Getting to destination (s) • Sharp peaks - capacity problems • Visual intrusion Parking and tourism

  8. Getting to destination • Decision to use a car • Attraction information • Maps/technology • Car park signing • Pedestrian signing Parking and tourism

  9. Information to car parks • Web • Brochures • Atlases/ sat nav systems • Signing • Does signing tell a tourist where to go? • What about alternatives? Parking and tourism

  10. Information in car parks • Where you are • Where are key destinations/facilities • Enhance quality (and WtP?) • Possibly BPA role in drafting ‘template’ for good info provision? Parking and tourism

  11. Parking and tourism

  12. Sharp Peaks • Some you can predict, some you can’t Solutions? • Spread peaks • Reduce ‘normal use’ in peak times • Provide overspill Parking and tourism

  13. Parking and tourism

  14. Pricing Issues • Medium stay mostly • Pay and display a problem? • Some premium prices • ‘Sting’ the tourist? Parking and tourism

  15. Visual intrusion solutions • Landscaping • Park and walk • Park and shuttle • Park and ride • Technology Parking and tourism Parking and tourism

  16. Visual intrusion Technology Parking and tourism Parking and tourism

  17. Getting it right Well designed, well managed parking is: • Good for the parking provider • An asset for any destination Parking and tourism

  18. For the parking provider • Economic benefit • ‘Extra’ revenue • Higher spend • Maximising usage Parking and tourism

  19. Getting it right – to car park • On maps and sat nav systems • Signed on approach roads • Off-street • Know which car parks are for you. Parking and tourism

  20. Getting it right – at the car park • Well designed – minimal intrusion • Right capacity and pricing • Adequate security • Good info on area • Good pedestrian info • Sensible enforcement Parking and tourism