Strategy, Strategy Strategy … Hang on, here we go!

1. Strategy, StrategyStrategy…Hang on, here we go!

2. I was in a warm bed and suddenly I’m part of a planWoody Allen in Shadows and Fog

3. Ten schools; 9+1(Mintzberg’s view!) Prescriptive, normative How strategies should be formulated The Design school informal design originated in the 1960s basis for the following two The Planning school systematic process of formal planning originated in the 1970s The Positioning school selection of strategic positions originated in the 1980s Descriptive How strategies do get made The Entrepreneurial school creation of vision by leaders The Cognitive school enter into the strategists mind The Learning school strategies must emerge in small steps The Power school a process of negotiations The Cultural school strategy rooted in the culture of an organization The Environmental school strategy is a reactive process to the firm’s external context

4. And then there is #10 The Configurational School combines all above!

5. Here is another approach Courtesy Brännback&Näsi

6. A Cognitive Perspective of Strategy • Six perspectives which can exist separately or jointly • Strategy is an integrated decision-making model of the firm – can be very simple or extremely complex! • Strategy enforces the long-term mission of the firm • Strategy determines the competitive scope of the firm • Strategy is the operationalisation of the SWOT- analysis • Strategy provides a system of structures for corporate, SBU, and functional leadership • Strategy provides an interactive model between the firm and its shareholders and stakeholders

7. Strategy as a set of techniques • Portfolio planning, agenda, benchmarking, outsourcing, lean and agile management, total quality management, business process reengineering, competence-based competition, Malcolm Baldrige, quick ratios, customer relationship management, SBU-thinking, key or critical success factors, fortify-and-defend strategies, joint ventures, strategic alliances, networking, and balanced scorecard … • How-to tools as opposed to what-to-do

8. Logic Concepts in Strategic Thinking Strategy Concepts Norm Concepts Strategy Mission Creed Policy Budget Corporate Planning Management by Objectives Vision (II) Humane Concepts Leadership Managerial Work Corporate Cultures Excellence Factors Vision (I) Logic Concepts Business Idea Business Definition Value Chain Dominant Logic Logic of Action Paradigm Recipe Industrial Wisdom Activity Systems

9. Norm & Humane Norm Seek to prescribe what firms ought to do, what is accepted, important, and relevant. planning concepts systematic approach to express where the firm ought to be in the future and what it ought to do to achieve the set of goals. evolved in the 1960s and 1970s widely popular and are still. have been used the most by business Humane Addressed issues like leadership what is good leadership what kind of charactersitics a good leader should possess describing the cultures existing in companies managerial work

10. Logic concepts (LC) Embrace the idea of understanding The notion of intentional strategy requires some shared beliefs, values, norms, and objectives Several levels and dimensions Implicit – expressions of logic business idea (Normann, 1975) business definition (Abell, 1980) value chain (Porter, 1985) activity system (Porter, 1996) Explicit logics of action (Karpik, 1981) dominant logic (Prahalad and Bettis, 1986, von Krogh and Roos, 1996) strategy logic (Näsi et al, 1996) Macro and Micro level LC Macro Industry Recipe (Grinyer and Spender, 1979) Industry Wisdom (Hellgren and Melin, 1993) Micro Company paradigm (Spender, 1980, Johnson and Scholes, 1988) Strategic way of thinking

11. Industry Recipe (x, y, .., n) Company Paradigm (x, y, .., n) Strategy Logic (x, y, .., n)

12. The Pharmaceutical Industry The Agri Industry The Biotechnology Industry The Food Industry The Pharmaceutical Industry Industry Recipe X Industry Recipe X’ Industry Recipe X Industry Recipe X Industry Recipe X’’ Company Paradigm Y Industry Recipe X Company Paradigm Y’ Company Paradigm Y’’ Industry Recipe X Technological Change Strategy Logic Z Strategy Logic Z’ Industry Recipe X Strategy Logic Z’’ Industry Recipe X

13. The Food Industry The Biotechnology Industry The Pharmaceutical Industry The Health Care Service Industry The Agri Industry The Materials Industry Industry Recipe X Industry Recipe X Industry Recipe X Industry Recipe X’ Industry Recipe X’’ Industry Recipe X Company Paradigm Y Company Paradigm Y Company Paradigm Y Company Paradigm Y’’ Company Paradigm Y Company Paradigm Y’ Strategy Logic Z’’ Strategy Logic Z’ Strategy Logic Z Strategy Logic Z Strategy Logic Z Strategy Logic Z

14. The Reality in Logic Concpets in Strategic Thinking Logic Concepts Norm Concepts Humane Concepts

15. Three layers of ST stakeholders • CEO, Board of Directors, • Assistant strategists, e.g. SBU • vice presidents) • Scholars • Consultants, teachers • Journalists • Owners • Professional Analysts, e.g. stock market analysts, VCs • The public

16. The tension in strategy-making • Planning Machinery • Documents • Formal • Code of conduct • Schedules • Deadlines • Manadatory procedures • Seriousness • Creative organising • Creativity • Ideas • Flexibility • Thought • Motivation • Informal • Fun Tension

17. Just What is Strategy?!!Write a Key Learning note of Logic Concepts in Strategic Thinking and of Strategy as Simulacra– Max. 5 pages Turn in No later than Feb 15 They will help you on the path of your long paper but also in the workshops