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Title. What is Personalisation. Why?. Who does it?. How do they do it?. The Parlour Game. The Bubble. The You Loop. Adderall Society. Segue – Internet News?. 19 th C Journalism. Editorial. Segue – Opinion?. Politics - Spin. Politics – Swing votes. Politics - Fragmentation.

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  1. Title

  2. What is Personalisation

  3. Why?

  4. Who does it?

  5. How do they do it?

  6. The Parlour Game

  7. The Bubble

  8. The You Loop

  9. Adderall Society

  10. Segue – Internet News?

  11. 19thC Journalism

  12. Editorial

  13. Segue – Opinion?

  14. Politics - Spin

  15. Politics – Swing votes

  16. Politics - Fragmentation

  17. Solutions - Governments

  18. Solutions - Companies

  19. Solutions - Individuals

  20. Discussion

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