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Enhancing Weight Watchers Experience with eTools: An Online Training Program

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This project outlines the development of an online training program for Weight Watchers members to enhance their use of eTools, a crucial component of their weight loss journey. The program addresses the frustration faced by members due to a lack of training resources. Featuring 13 tutorials on essential tools like the Food Tracker and Activity Tracker, the program promotes greater familiarity and engagement with eTools. Usability evaluations showed significant learning gains, paving the way for improved member support and weight loss outcomes. A launch is planned for January 2013 at WW Store in Monterey.

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Enhancing Weight Watchers Experience with eTools: An Online Training Program

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  1. Michelle Drolet Advisor: Dr. Bude Su Weight Watchers onlineetools training program MIST – Masters of Science in Instructional Science and Technology School of Information Technology and Communication Design California State University – Monterey Bay Capstone Winter 2012

  2. Weight Watchers and eTools • Weight Watchers = Weight Loss! • Online support program called “eTools” • Using eTools, members can: • Track their food choices and activity • Use other tools to support their weight-loss efforts

  3. Increased eTools usage… Monthly Pass = FREE eTools

  4. Lack of Training Programs Access has increased but… Training programs have not!

  5. Identified Problem… Members are FRUSTRATED!!!

  6. Desired Performance Outcomes • 50% more weight! • Good for the members! • Good for the company!

  7. Solution!!! Help Weight Watchers members become familiar with eTools… Online eTools Training Program

  8. FINAL PRODUCT - CAPSTONE

  9. Online eTools Training Program • Website created in Weebly (password protected) • 13 Tutorials: • 3 Main Tools: Food Tracker, Activity Tracker & Recipe Builder • Basic and Advanced versions • “Show Me!” – watch and learn • “Try It Out!” – interact and learn • Welcome tutorial – how to navigate site • Video on how to create eToolsaccount • Interactive eTools Tour – basics of eTools

  10. Online eTools Training Program Let’s take a look…

  11. Basic – “Show Me!”

  12. Advanced – “Try It Out!”

  13. Usability Evaluation and Learning Analysis Usability Evaluation Learning Analysis • Easy to use • Basic & Advanced helpful! • Users liked “Try It Out!” more • Want it iPad friendly • Significant learning gains (t Stat=4.71, p<.05) • Highest learning gains came from either Advanced modules or from tools they were not used to using

  14. The Future… January 2013 – Launch at WW Store in Monterey!!! Keep fingers crossed… maybe nationwide roll-out Me… Never going back there again…

  15. What I’ve learned • Start working towards your Capstone ASAP! • Your Capstone may change… • Ask for help! • Rely on your team…

  16. My THANKS!!!! • MIST Professors • Cohort 7 • My advisor – Dr. Bude Su • My family • And especially… Team JAMAS • John Harp • Adriana Diaz-Rocha • Abdul Abaker • Suzy Cotter

  17. Questions…

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