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Weight Watchers E Tools Workshops. Capstone Presentation for MIST – Michelle Drolet. Weight Watchers and eTools. Weight Watchers offers a proprietary online support system to members called “ eTools ” Using eTools , members can: Track their food choices and activity
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Weight WatchersETools Workshops Capstone Presentation for MIST – Michelle Drolet
Weight Watchers and eTools • Weight Watchers offers a proprietary online support system to members called “eTools” • Using eTools, members can: • Track their food choices and activity • Track their weigh-in results • Create recipes • Use other tools to support their weight-loss efforts
Increased eTools usage… Over the past three or four years – eTools usage has increased dramatically due to the introduction of the Monthly Pass payment plan (includes free usage of eTools)
Lack of Training Programs However… While usage has increased, the training programs have not kept pace…
Identified Problems: • Members express: • Lack of understanding about how to access eTools (initial account creation) • Difficulty finding online tools needed to support their weight loss goals • Unaware of the full capabilities of eTools • Confusion over use of mobile devices and syncing capabilities with online eToolsaccount
Identified Problems: • Company data indicates only about 30% of Monthly Pass members use free eTools feature • Training for members consists of single page written guide, limited online tutorials and pop-up windows
Desired Performance Outcomes Weight Watchers members should be able to: • easily access and create their eToolsaccount • utilize tools, not just for tracking foods, but use additional tools, including mobile apps, to help with weight loss success
Proposed Solution • Group training program consisting of once/twice a month modules that include: • eTools“Essentials” program with focus on initial account creation • Focused learning module on one online tool (e.g. Recipe Builder usage) • Group opportunity for sharing feedback and best eTools tips
Delivery Method – group training via PowerPoint slides • Creation of POI for “Essentials”, Module and Discussion components • Continuing monitoring of member needs – creates a dynamic program
Initial Assessment Survey 2nd week Monthly Pass members regarding: • Problems with account creation • Familiarity with various tools available on eTools • Desire for training on tools to support weight loss efforts
eTools Workshops Each workshop will consist of… • eTools “Essentials” • Logging-in to eTools • Creating an account • Privacy settings • Basics of the Plan Manager • Plan Tool “Module” • Explanation of single tool (i.e. Recipe Builder, Creating “Favorite” Meals, Changing Steps to Activity PointsPlus) • Member Discussion (Tips and Suggestions)
Post Assessment Survey members who attended eTools Workshop • Level of learning results • Further requests for training modules