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User Centered Design The Process

User Centered Design The Process. Information Business – UCD Robert Press (718) 248-1540. Successful Website Design -- Interrelated. Phase 0 Solution Design. Brand = promise + delivery. as well as customization. Phase 1 Detailed Design. User Centered Design Defined.

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User Centered Design The Process

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  1. User Centered DesignThe Process Information Business – UCDRobert Press(718) 248-1540

  2. Successful Website Design -- Interrelated Phase 0 Solution Design Brand = promise + delivery as well as customization Phase 1 Detailed Design

  3. User Centered Design Defined • An iterative process of creating multiple work products to drive a complete Phase 0 (Solution Design) and Phase 1 (Detailed Design) • All Solution Design outputs enable Detailed Design and production • Improves upon Waterfall model • All work products are dependent upon one another, and are on the critical path to completing the Solution Design. • ‘Stakeholder’ approval is required in order to move on to the next step • All Technical and Content Mgmt outputs should be driven by the Creative work stream • Stakeholders’ needs and wants are more closely realized at launch because the process is iterativeand collaborative • UCD process allows a very smooth transition from Solution to Detailed Design and Production

  4. Project Management UCD Process Phase 0 – Solution Design Ph1 Assess High Level Design Business Strategy Creative Creative E-Business Strategy Final Solution Design Functional Requirements Detailed Design - Production Content Mgmt Content Mgt Demographic Site Assessment (Metrics Analysis) JRD + Stakeholder Interviews Technical Technical Digital Branding

  5. Project Management UCD Process • Creative Outputs: Assess • Competitive Site Matrix • Brand Value Matrix / User Profiles • User Scenarios • Design Impressions • Usability Testing (if redesign) Phase 0 – Solution Design Ph1 Assess High Level Design Business Strategy Creative Creative E-Business Strategy Final Solution Design Functional Requirements Detailed Design - Production Content Mgmt Content Mgt Demographic Site Assessment (Metrics Analysis) JRD + Stakeholder Interviews Technical Technical Digital Branding

  6. Project Management UCD Process Phase 0 – Solution Design Ph1 • Content Mgmt Outputs: Assess • Content Analysis Document • Work Flow Analysis Document Assess High Level Design Business Strategy Creative Creative E-Business Strategy Final Solution Design Functional Requirements Detailed Design - Production Content Mgmt Content Mgt Demographic Site Assessment (Metrics Analysis) JRD + Stakeholder Interviews Technical Technical Digital Branding

  7. Project Management UCD Process Phase 0 – Solution Design Ph1 Assess High Level Design Business Strategy • Technical Outputs: Assess • Technical Assessment • Component Model • Architectural Decisions Creative Creative E-Business Strategy Final Solution Design Functional Requirements Detailed Design - Production Content Mgmt Content Mgt Demographic Site Assessment (Metrics Analysis) JRD + Stakeholder Interviews Technical Technical Digital Branding

  8. Project Management UCD Process Functional Requirements Document Phase 0 – Solution Design Ph1 Assess High Level Design Business Strategy Creative Creative E-Business Strategy Final Solution Design Functional Requirements Detailed Design - Production Content Mgmt Content Mgt Demographic Site Assessment (Metrics Analysis) JRD + Stakeholder Interviews Technical Technical Digital Branding

  9. Project Management UCD Process • Creative Outputs: Design • Navigation Model • Design Studies • High Level Content Plan • Usability Testing ( Design ) Phase 0 – Solution Design Ph1 Assess High Level Design Business Strategy Creative Creative E-Business Strategy Final Solution Design Functional Requirements Detailed Design - Production Content Mgmt Content Mgt Demographic Site Assessment (Metrics Analysis) JRD + Stakeholder Interviews Technical Technical Digital Branding

  10. Project Management UCD Process • Content Mgmt Outputs: Design • Content Model • Content Conversion Plan • Document Type Definition Phase 0 – Solution Design Ph1 Assess High Level Design Business Strategy Creative Creative E-Business Strategy Final Solution Design Functional Requirements Detailed Design - Production Content Mgmt Content Mgt Demographic Site Assessment (Metrics Analysis) JRD + Stakeholder Interviews Technical Technical Digital Branding

  11. Phase 0 – Solution Design Ph1 Assess High Level Design Business Strategy Creative Creative E-Business Strategy Final Solution Design Functional Requirements Content Mgmt Detailed Design - Production Content Mgt Demographic Site Assessment (Metrics Analysis) JRD + Stakeholder Interviews Technical Technical Digital Branding Project Management UCD Process • Technical Outputs: Design • Proposed Physical Architecture • Architectural Overview Diagram • Draft of Functional Spec. Document

  12. UCD Process -- Information Business Phase 0 – Solution Design Ph1 Assess Design Build IB + Product Business Models -- Payment Model -- Delivery Model JRD Functional Reqs --Internal (IB) --Internal (Citi) --External (alphas) --Industry Verticals --All Stakeholders Technical Reqs IA -- Flowcharts -- Templates -- Scenarios Design -- Studies Dev --HTML --Assembly --UAT --Coding Business/Creative Usability Branding -- Naming -- Attributes -- Scenarios Common PM Technical Assessment Tech Solution -- DB -- Data Models -- Architecture Tech

  13. Months 5-6 • Usability Studies • Revise Navigational Model & Develop 3 Design Studies • Begin preparing high-level business use cases & accompanying scenarios to permit development of the system • Document Type Definitions • Present Final Deliverables • Months 7-11 (end) • Creative Production of individual page/elements • HTML coding/page construction • UAT/Usability Testing • Back-end coding/develop • Content Porting/Development • Launch • Months 3-4 • Complete 1st draft of navigation model : Flowcharts + Templates • Outline Architecture Model • Develop Component Model • Outline Proposed Physical Architecture Description • Content Model Development • Content Conversion Plan • Months 1-2 • Client Education • Joint Requirements Definition Mtgs • Stakeholder Interviews • Competitive Site Matrix • Brand Research • Create User Scenarios • Technical Arch Assessment • Workflow Analysis & Design • Data & Content Analysis • Final Solution Design Documentation • Functional Spec Document • Document Type Definitions • SiteStyle and Usability Guide • Branding Guidelines • Site Code Specs • Content Creation Guide • UI Functional Reqs + Nav Model • Architectural Decisions Doc • Architectural Overview Diagram • Component Model • Proposed Physical Architecture • Content Model • Content Conversion Plan • Competitive Site Matrix • Brand Value Matrix/User Profiles • User Scenarios • Technical Architecture Assessment Document • Workflow Analysis Document • Content Analysis Document • JRD Document • Creative • Technical • Content Mgt. Timeline: UCD Phase 0 & 1 Activities Phase 0 Phase 1 Outputs

  14. UCD Process Attributes • Citi/Client collaboration • Iterative deliverable cycle • Multi-stream, parallel process • Business/Creative, Technical • Internal, cross-skill collaboration

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