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Combo SP

Combo SP. Created By: Peter Collins Carson Ingle . Our Mission . To be the bat used by most professional baseball players To make a profit How are we going to do this? To use our 5 marketing plans to gain expose and popularity with our target markets

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Combo SP

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  1. Combo SP Created By: Peter Collins Carson Ingle

  2. Our Mission • To be the bat used by most professional baseball players • To make a profit • How are we going to do this? • To use our 5 marketing plans to gain expose and popularity with our target markets • Start at the lowest level and work our way up

  3. Target Markets • Our first target market is professional baseball teams • Selected this because of the amount of professional team in this country • More opportunities to make a profit • Divisions of baseball: • Major league • AAA • AA • A • Advance A • Short season A • Rookie ball

  4. Target Markets • Our second target market is the baseball fan community • Research has shown that this community is one of the biggest purchasers of sports memorabilia • Baseball memorabilia tend to be very pricey • Plan to have cheaper memorabilia to attract more customers and revenue

  5. Our Product • Stands out in many ways: • Safety guarantee • New type of production • The new look • Price

  6. Plan #1 • Gain a partnership with the company Louisville Slugger • Biggest distributor of baseball bats in the sport • Well known reputation in the sport • Use their reputation to gain prestige in baseball • They would be interested because of our safety guarantee • Helps grow their already prestigious reputation and image • New design will also help reach new potential buyers

  7. Plan #2 • Ironbirds in Aberdeen Maryland • Baltimore Orioles short season A team • Own by Cal Ripken Jr. • Plan is to get have the Ironbirds use our product • Get Cal to back our product and use his connections with the Baltimore Orioles organization

  8. Plan #3 • Target young power hitters in the minor leagues • Get them to use our bat exclusively • Plan is as they move up our bat moves up • Gains exposure throughout the levels as players get moved up and traded • Increases the bats popularity • Increases the number of players wanting to use the bat

  9. Plan #4 • Use partnership with Louisville to gain excess to their players • Get their players to use the bat • If we get players like Derrick Jeter and Josh Hamilton using our bat other players will want to use it as well.

  10. Plan #5 • Create league wide and fan excitement • Use new camouflage design to create different bats

  11. Special Occasion Bats

  12. Breast Cancer Awareness Bat

  13. Military Appreciation Bats

  14. Team Bats

  15. Baltimore Orioles

  16. Washington Nations

  17. Custom Bats

  18. Anything you can think of!!!!

  19. Timeline • Have paperwork signed to complete partnership with Louisville by March 30, 2013 • Give Ironbirds their free samples before the start of their season on June 17, 2013 • During the 2013 season pick which players to sponsor from minor leagues and have that list finalized by end of 2013 season • 2014 season use they players from Louisville to use our bats and unveil our new camouflage designs

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