Revolutionizing Baseball: Our Mission to Empower Players with Innovative Bats
Our mission is to become the preferred bat for professional baseball players while generating profit through strategic marketing. We target professional baseball teams and dedicated fans, offering unique memorabilia at competitive prices. Our products stand out with safety guarantees, innovative designs, and partnerships with established brands like Louisville Slugger. By creating excitement around our bats through special editions and strategic endorsements, we aim to gain exposure and recognition within the baseball community. Join us as we redefine athletic equipment.
Revolutionizing Baseball: Our Mission to Empower Players with Innovative Bats
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Presentation Transcript
Combo SP Created By: Peter Collins Carson Ingle
Our Mission • To be the bat used by most professional baseball players • To make a profit • How are we going to do this? • To use our 5 marketing plans to gain expose and popularity with our target markets • Start at the lowest level and work our way up
Target Markets • Our first target market is professional baseball teams • Selected this because of the amount of professional team in this country • More opportunities to make a profit • Divisions of baseball: • Major league • AAA • AA • A • Advance A • Short season A • Rookie ball
Target Markets • Our second target market is the baseball fan community • Research has shown that this community is one of the biggest purchasers of sports memorabilia • Baseball memorabilia tend to be very pricey • Plan to have cheaper memorabilia to attract more customers and revenue
Our Product • Stands out in many ways: • Safety guarantee • New type of production • The new look • Price
Plan #1 • Gain a partnership with the company Louisville Slugger • Biggest distributor of baseball bats in the sport • Well known reputation in the sport • Use their reputation to gain prestige in baseball • They would be interested because of our safety guarantee • Helps grow their already prestigious reputation and image • New design will also help reach new potential buyers
Plan #2 • Ironbirds in Aberdeen Maryland • Baltimore Orioles short season A team • Own by Cal Ripken Jr. • Plan is to get have the Ironbirds use our product • Get Cal to back our product and use his connections with the Baltimore Orioles organization
Plan #3 • Target young power hitters in the minor leagues • Get them to use our bat exclusively • Plan is as they move up our bat moves up • Gains exposure throughout the levels as players get moved up and traded • Increases the bats popularity • Increases the number of players wanting to use the bat
Plan #4 • Use partnership with Louisville to gain excess to their players • Get their players to use the bat • If we get players like Derrick Jeter and Josh Hamilton using our bat other players will want to use it as well.
Plan #5 • Create league wide and fan excitement • Use new camouflage design to create different bats
Timeline • Have paperwork signed to complete partnership with Louisville by March 30, 2013 • Give Ironbirds their free samples before the start of their season on June 17, 2013 • During the 2013 season pick which players to sponsor from minor leagues and have that list finalized by end of 2013 season • 2014 season use they players from Louisville to use our bats and unveil our new camouflage designs
