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Accepting the Poseidon Challenge

Accepting the Poseidon Challenge. Or How going Green has surprising rewards Carleen Lyden-Kluss Morgan Marketing & Communications. The Poseidon Challenge is about CHANGE. Improvement of our industry Taking responsibility for every link in the chain Zero tolerance

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Accepting the Poseidon Challenge

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  1. Accepting the Poseidon Challenge Or How going Green has surprising rewards Carleen Lyden-Kluss Morgan Marketing & Communications

  2. The Poseidon Challenge is about CHANGE • Improvement of our industry • Taking responsibility for every link in the chain • Zero tolerance • Developing a culture of “best practices” It is about COMMITMENT

  3. EVERYONE PLAYS A ROLE • We are only as strong as our weakest link • Everyone is an advocate for our industry- no matter the size

  4. Houston, 2007Accepting the Challenge • Expand initiatives to support the seafarer, to promote environmental protection, and to encourage “Best Practices” in the shipping industry • Promote the positive activity and results in the maritime industry • Engage members of the Chain of Responsibility in identifying solutions to the challenges facing the maritime industry.

  5. Outcome: Formation of NAMEPA

  6. Background of NAMEPA • Descendant of HELMEPA founded 26 years ago by George P. Livanos • Part of INTERMEPA (Greece, Turkey, Cyprus, Australia, Uruguay, Ukraine) • Mission is to educate seafarers, port communities and children on the necessity and strategies for protecting the marine environment • Message delivered by port chaplains and strategic alliances with Sea Research Foundation and churches

  7. Launched at World Maritime Day-NYC 2007

  8. Value Proposition • Good for the environment • Good for the seafarer Good for the maritime industry

  9. Some Members from the Chain

  10. Activities • Response simulation– NYC, Houston and West Coast • Sponsor Tradewinds TV at CMA • Presentation on The Environmental Imperative at CMA • Sponsor Seatrade Award- London • National Maritime Day- Environmental Seminar • Disseminating LR/UK P&I Club MARPOL booklet and American Club poster to seafarers • World Ocean Council- June at UN • World Maritime Day—NYC 2008 • Introduction of marine environment curriculum through Immersion and church denominations.

  11. The Poseidon Challenge—where being Green has its own rewards.

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