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Sex Marketing

Sex Marketing. FHS 2450 Final Project By: Robert Swalberg. Cologne advertised by both male and Female models. Showing off jeans the will make both the man and the woman more attractive. Shoes are for your feet, so why would would the rest of your body need to be

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Sex Marketing

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  1. Sex Marketing FHS 2450 Final Project By: Robert Swalberg

  2. Cologne advertised by both male and Female models.

  3. Showing off jeans the will make both the man and the woman more attractive.

  4. Shoes are for your feet, so why would would the rest of your body need to be shown off in a very nude fashion?

  5. I think the consumer may get more than they bargained for!

  6. Lets be honest, how many people will actually see your underwear?

  7. Evaluate the effectiveness of the campaign of these products. Would you buy this product? On a scale of 1-10, how effective is this campaign? Do you think the explicit sexual content is necessary? Analyze: For this test, Person A was my brother and Person B was my sister-in-law, it is interesting to see that the male is more enticed by the sexual content that grabs his attention. And on the other hand, the female is less enticed by the nudity and sexual content. However, when it comes to the underwear adds, they both agree that the only way to advertise undergarments is to show them in a sexy way because for those who do see an individual in that type of clothing will most likely have an intimate relationship already.

  8. CONCLUSION Upon concluding this activity, I asked the volunteers to share a few thoughts and feelings they had as they viewed these images, and what they thought of sexual images being used as marketing techniques. PERSON A While looking at these pictures the first thing I noticed was how they used the male and female body to sell the object. It was easy to feel enticed by most, and I think marketing is successful when they use the human body in this way. PERSON B I have already been aware about how the industry is using sex to sell their product and I don’t like it. I know its effective, especially using the opposite gender in adds more appealing to the gender who will most likely view it. It is no lie, men are attracted to women, and women are attracted to men, and it is very easy for people to loose respect for the other gender and to look at them as objects more than people. When males and females model their bodies to show off a product, that’s what they are used for; as an object. I hope we can keep in our minds people are not objects.

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