1 / 8

JNT Company LLC

JNT Company LLC. Media Plan. Executive summary. Reason- increase awareness and interest Audience- 1 st ) New and emerging companies 2 nd ) Established companies looking for fresh air Budget- $5,000 cap Major media channels Digital/interactive media-30% Promotional media- 60%. Plan.

sara-landry
Télécharger la présentation

JNT Company LLC

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. JNT Company LLC Media Plan

  2. Executive summary • Reason- increase awareness and interest • Audience- 1st) New and emerging companies • 2nd) Established companies looking for fresh air • Budget- $5,000 cap • Major media channels • Digital/interactive media-30% • Promotional media- 60%

  3. Plan • Media background- • No current media plan • Word-of-mouth • Effective but can increase

  4. Plan • Advertising objectives and Media objects • Advertising objectives- • Create awareness of JNT. • Maintain current clients and integrate new clients • Appeal to target audience-social media, interactive media, digital media • Media objectives- • 50% Reach increase Print, digital/interactive, promotional tools

  5. Plan • Message • Focus- awareness and understanding of work and mission • Logo, slogan, mission, colors, reoccurring traits • Recognizable • Informative • Memorable • Social media • Facebook, twitter, google+ • App“stamps” • Poster, pens, business cards, newspaper inserts

  6. Plan • Media Strategies and Tactics • Media Strategies- Channels utilized- • Newspapers • Social media • Youtube • Website • Local Shops • Geogrpahics • Manhattan and surrounding area • Manhatten-52,836 pop • Beloit- 4, 500 pop

  7. Plan Media Tactics- 1.Salina Journal, The Mercury, The Beloit Daily Call, etc.-inserts 2. Facebook, Twitter, YouTube, 3. App 4. Blog, Pens, Posters, Cups, USB Drives, etc

  8. Plan • Possible Evaluation • Depends on specific channels expenses, distribution costs, digital and interactive costs, and printing costs will be taken into consideration • $5,000 Cap

More Related