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Comprehensive Media Plan for JNT Company LLC: Increasing Awareness and Engagement

This media plan outlines strategies to enhance awareness and engagement for JNT Company LLC with a budget cap of $5,000. Targeting new and emerging companies as well as established businesses seeking innovation, the plan allocates funds for various media channels, including digital (30%) and promotional media (60%). Key objectives include raising brand awareness, retaining current clients, and incorporating new clients through interactive and social media engagement. Evaluation will be based on cost-effectiveness across chosen channels like newspapers, social platforms, and local advertising.

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Comprehensive Media Plan for JNT Company LLC: Increasing Awareness and Engagement

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  1. JNT Company LLC Media Plan

  2. Executive summary • Reason- increase awareness and interest • Audience- 1st) New and emerging companies • 2nd) Established companies looking for fresh air • Budget- $5,000 cap • Major media channels • Digital/interactive media-30% • Promotional media- 60%

  3. Plan • Media background- • No current media plan • Word-of-mouth • Effective but can increase

  4. Plan • Advertising objectives and Media objects • Advertising objectives- • Create awareness of JNT. • Maintain current clients and integrate new clients • Appeal to target audience-social media, interactive media, digital media • Media objectives- • 50% Reach increase Print, digital/interactive, promotional tools

  5. Plan • Message • Focus- awareness and understanding of work and mission • Logo, slogan, mission, colors, reoccurring traits • Recognizable • Informative • Memorable • Social media • Facebook, twitter, google+ • App“stamps” • Poster, pens, business cards, newspaper inserts

  6. Plan • Media Strategies and Tactics • Media Strategies- Channels utilized- • Newspapers • Social media • Youtube • Website • Local Shops • Geogrpahics • Manhattan and surrounding area • Manhatten-52,836 pop • Beloit- 4, 500 pop

  7. Plan Media Tactics- 1.Salina Journal, The Mercury, The Beloit Daily Call, etc.-inserts 2. Facebook, Twitter, YouTube, 3. App 4. Blog, Pens, Posters, Cups, USB Drives, etc

  8. Plan • Possible Evaluation • Depends on specific channels expenses, distribution costs, digital and interactive costs, and printing costs will be taken into consideration • $5,000 Cap

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