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Model of Consumer Behavior

Model of Consumer Behavior. PPs – MM FE - Manajemen Universitas Muhammadiyah Malang. Model of Consumer Behavior by Philip Kotler. Marketing Stimuli Product Price Place Promotion. Other Stimuli Economic Technological Political Cultural. Buyer’s Characteristic Cultural

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Model of Consumer Behavior

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  1. Model of Consumer Behavior PPs – MM FE - Manajemen Universitas Muhammadiyah Malang Bamisha

  2. Model of Consumer Behaviorby Philip Kotler Marketing Stimuli Product Price Place Promotion Other Stimuli Economic Technological Political Cultural Buyer’s Characteristic Cultural Social Personal Psychological Buyer’s Decision Process Problem recognition Information search Evaluation of alternatives Purchase decision Postpurchase behavior Buyer’s Decision Product choice Brand choice Dealer choice Purchase timing Purchase amount Bamisha

  3. Major Factors Influencing Buyer Behavior • Cultural Factors • Social Factors • Personal Factors • Psychological Factors Bamisha

  4. Cultural Factors • Culture • Sub Culture • Social Class Bamisha

  5. Social Factors • Reference Groups • Family • Roles and Status Bamisha

  6. Personal Factors • Age and stage in the Life Cycle • Occupation and Economic Circumstance • Lifestyle • Personality and Self Concept Bamisha

  7. Psychological Factors • Motivation • Perception • Learning • Beliefs and Attitudes Bamisha

  8. Model of Consumer Behaviorby Henry Assael Feedback To Consumer The Individual Consumer Consumer Decision Making Consumer Response Environmental Influences Feedback to Environment Development of Marketing Strategies Bamisha

  9. The Individual Consumer Feedback Stimuli The Consumer Response Information Processing Decision Making Consumer Thought Perceptions Attitudes Benefits Consumer Characteristic Demographics Personality Life Cycle Bamisha

  10. The Individual Consumer • Consumer Thought Variables • Perceptions • Attitudes • Benefits • Consumer Characteristic • Demographics • Personality • Lifestyle Bamisha

  11. Environmental Influences Stimuli The Consumer Response Culture Face to Face Groups Situational Determinant Cultural Values Subcultural Influences Cross Cultural Influences Reference Groups Family Bamisha

  12. Environmental Influences • Culture • Cultural Values • Sub Cultural • Cross Cultural • Face to Face Groups • References Groups • Family • Situational Determinants Bamisha

  13. Major Factors Influencing Buyer Behavior by Schiffman & Kanuk • The Consumer as an Individual • Consumer in their Social and Cultural Settings Bamisha

  14. The Consumer as an Individual • Consumer Need and Motivation • Personality Consumer Perception • Learning and Consumer Involvement • The Consumer Attitudes • Communication and Persuasion Bamisha

  15. Consumer in their Social and Cultural Settings • Group Dynamics and cultural Settings • Family • Social Class • Culture • Sub Cultural • Cross Cultural Bamisha

  16. Major Factors Influencing Buyer Behavior Howard & Seth • Exogenous Variables • Hypothetical Construct Bamisha

  17. Exogenous Variables • Culture • Social Class • Ciri-ciri Kepribadian • Pengaturan Organisasi masyarakat • Time • Status Keuangan Bamisha

  18. Hypothetical Construct • Perceptions • Learning • Attitudes Bamisha

  19. Major Factors Influencing Buyer Behavior by Engel, Kollat & Blackwell • Lingkungan • Perbedaan individu • Proses Psikologis Bamisha

  20. Lingkungan • Budaya • Kelas Sosial • Pengaruh Pribadi • Keluarga • Situasi Bamisha

  21. Perbedaan individu • Sumber Daya Konsumen • Motivasi dan Keterlibatan • Pengetahuan • Sikap • Kepribadian, Gaya Hidup dan Demografi Bamisha

  22. Proses Psikologis • Pengolahan Informasi • Pembelajaran • Perubahan Sikap/ Perilaku Bamisha

  23. Major Factors Influencing Buyer Behavior by Kerby • Person Factors • Social Factors Bamisha

  24. Person Factors • Persepsi • Sikap • Belajar • Kepribadian • Perhatian • Daya Ingat • Keterbatasan Ekonomi Bamisha

  25. Social Factors • Persaingan • Tingkat Sosial • Kelompok Anutan • Liingkungan Budaya Bamisha

  26. Major Factors Influencing Buyer Behavior by Fransesco Nicosia • Stimulus akan menghasilkan • Perception • Learning • Output • Exogenous Variables • Kepribadian • Posisi Ekonomis • keluarga Bamisha

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