Audacious Art Flowers
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Presentation Transcript
Audacious Art-Flowers Bouquets of Inspiration… graphic source social.macys.com
DESIGN INSPIRED BY FLOWERS… THERE ARE ALWAYS FLOWERS FOR THOSE WHO WANT TO SEE THEM. ~ HENRI MATISSE“I must have flowers, always, and always.” - Claude Monet“I always notice flowers.” ― Andy Warhol, ”When I judge art, I take my painting and put it next to a God-made object like a tree or flower. If it clashes, it is not art.” -- Marc Chagall William Morris
DESIGN INSPIRED BY FLOWERS… “A magic mirror and the power of crystals transform a simple shell into an endless light bouquet of flowers” Marcel Wanders
DESIGN INSPIRED BY FLOWERS… Marcel Wanders
DESIGN INSPIRED BY FLOWERS… McQueen… McQueen Dior
DESIGN INSPIRED BY FLOWERS… Zaha Hadid – ‘Lilas’ Installation for the Serpentine Gallery
FLOWERS INSPIRED BY DESIGN… Flower Power Fiat Cars designed by Karim Rashid, Arne Quinz, Studio Job, Arik Levy and Frederikson Stallard for Holland Flower Council Milan Design Week 2008
FLOWERS INSPIRED BY DESIGN… Works of Art Illustrated by Arrangementsduring the ‘Bouquets to Art’ Exhibition San Francisco
FLOWERS INSPIRED BY DESIGN… Joe Massey Mood Flowers Gerbera Couch Booming City - Helpt Elkander Corso Zundart Wozzup Mutazionidinterni
FLOWERS INSPIRED BY DESIGN… Retail Environments complimented by Flowers - Armani Fiori Hong Kong and Chanel Covent Garden Flower Pop up for Mothers Day 2013
AUDACIOUS ART FLOWERS • Arrangements designed to embody eras and styles • Inspired by Art • Inspired by Design • Inspired by Words • Fiori - Inspired by Passion • Arrangements created to communicate original meaning, aligned with creative inspiration. • Signature arrangements designed in collaboration with leading influential Designers
Art - - ILLUSTRATION OF THEMED BLOOMS Postmodernist/Warhol Impressionist/Van Gogh Arts and Crafts/Morris Nouveau/Macintosh Arrangements designed to reflect the style of works from throughout the ages within art, architecture, fashion, furniture, or deliver messages through poetry/philosophy
Interior Styles - - ILLUSTRATION OF THEMED BLOOMS Zen Simplicity Vintage Style Hippy Chic Shabby Chateau
Audacious aims to deliver medium volume, highest quality to a National design-led customer base… • The model will attract clientele through press and affiliation with highest quality high online communication partners such as ACHICA and Media 10 • By adopting a creative approach to develop engaging design related themes, a scale of costing options can be established with high demand throughout – from very simple affordable arrangements, to signature high value works of art. • Audacious will react to popular themes and develop provocative offers and promotions.
The Manufacturer est. 1988 delivers in excess of 500,000 bunches per year nationally with an average retail value of £25.00 per bunch. Demand peaks during high days and holidays. During busy seasons up to 25000 bunches may be delivered in one day. They import, create and deliver floral arrangements for clients known for highest quality. Each client has their own collection which is continuously developed in collaboration with the design department, along with signature accessories and branded packaging design. In addition the manufacturer has an associate web-sales concern and also runs a corporate division servicing facilities including Center Parcs and O2 arena
Benefits of Manufacturing Channel • 25 years experience as specialist florists combined with a passion for great design. • Established distribution channels and expertise importing, creating and delivering luxury blooms to time, cost and quality. • Experience of working with an online base of high volume clients, operating fluidly within a family business environment to develop new arrangements to the need and opportunity of the customer. • Unique design-led vision and enthusiasm to collaborate in the development of new concepts and arrangements.