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The Evolution of Radio Broadcasting: Challenges and Innovations Ahead

Explore the landscape of radio broadcasting as it faces the battle between AM/FM, satellite, and internet platforms. This discussion dives into the ongoing merger of Sirius and XM, examining current challenges and the future of broadcasting. As MP3 players gain popularity among young audiences, radio must innovate and capture consumer interest in cars and beyond. Discover the WOW factors of subscription models, new business plans, and international expansion strategies. Join the conversation about the future of radio in a digital age.

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The Evolution of Radio Broadcasting: Challenges and Innovations Ahead

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Presentation Transcript

  1. The Battle in Radio Broadcasting Dave, Dave and Mandy

  2. Who’s Fighting • AM/FM • Satellite Radio • Internet Broadcasts • Mp3 Players

  3. The Situation • Sirius and XM • Current Problems • Current Merger and Future One’s

  4. What do you think?

  5. WOW Factors • Subscribe Radio • New business plan • Levels of service • Satellite Entertainment • International expansion

  6. Driving Radio • Any radio company needs to capture customer in the car • SiriusXM must have a receiver in every new car by 2010

  7. AM/FM • Have a satellite receiver everywhere there is an AM/FM receiver • Generate greater awareness of the product

  8. Mp3 Players • Mp3 players are dominating an age group valuable to advertisers • Inno2Stiletto • SiriusXM iTunes

  9. Getting Young…Again • Cheaper • Raise Awareness • Image Renewal • Unique Programming

  10. Update! • http://www.sirius.com/ • Merger of Sirius and XM

  11. Questions, comments, concerns

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