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Internet of Things - The Key to Augment Marketing

IoT is the magic happening around. Woven with the Java Embedded technology. Blending of IoT in our lives is getting stronger and deeper. It has created a digital world of its own, with its own members and trying to walk and run with us in parallel with its own family. It will help us monitor environmental activities like traffic, pollution, weather etc<br>

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Internet of Things - The Key to Augment Marketing

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  1. Internet of Things The Key to Augment Marketing By SPEC INDIA Courtesy: www.wikimedia.org

  2. Internet of Things (IoT) – An Introduction • IoT is the magic happening around • Woven with the Java Embeddedtechnology • Blending of IoT in our lives is getting stronger and deeper • It has created a digital world of its own, with its own members and trying to walk and run with us in parallel with its own family • It will help us monitor environmental activities like traffic, pollution, weather etc

  3. Internet of Things (IoT) – An Introduction (contd.) • There are varied community of people who are going to benefit out of this technological revolution • End users are the ones to enjoy a technically superior and simplified lifestyle • A community which is going to reap benefits and surely blossom because of the impact of IoT is the MARKETING area • With its technological wave, IoT is sure to bring about positive changes in the way marketing works and thereby bring in much better results and maximize RoI

  4. How will IoT Influence Marketing? (contd.) • Easy integration into advertising media • Enhanced personalization will lead to better results and increased sales • Well ahead, the marketing people would come to know what the end user is looking for and that is the crux • It makes the job much simpler • Also called Predictive marketing, there are certain technologies which are executing the same

  5. How will IoT Influence Marketing? (contd.) • Closer rapport with customers • It will be possible because of availability of sales data • The smart devices possess this and are readily available whenever needed • This definitely helps in altering your marketing efforts towards particular customers

  6. How will IoT Influence Marketing? (contd.) • Sophisticated marketing • It is sure to come in, because of IoT • The physiological and emotional background of the customers would be known because of the data gathered • This would help the marketing team market smartly for any item. • Online marketing • Automation of marketing activities like rates, campaigning, advertising and much more is bound to make marketing targets reachable and achievable.

  7. How will IoT Influence Marketing? (contd.) • Usage of a robust CRM tool • Synchronizing IoT efforts with a robust CRM tool will always get you organized customer information • It can be further analysed to obtain maximum benefits • To know ahead in time, what your customer is looking for is indeed a boon for a marketing guy • This will bring down the sales time for a particular item, since the marketing guy is already aware of what the customer wants and he / she simply has to offer the right time at the right price and the deal is done.

  8. Thank You • SPEC INDIA, your one stop solution provider, is all set to demonstrate its capabilities in emerging and trending technologies like IoT, M2M, Embedded technology. • Visit www.spec-india.com to request for a Free POC to test drive our services

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